Arabic Paid Ads Manager, Cairo

WE CREATE, DESIGN AND BUILD AWARD WINNING WORLD-CLASS F&B AND RETAIL BRANDS FOR OUR CLIENTS AND PARTNERSTGP International are a hospitality consultancy based in London and Dubai. We team up with passionate brands, clients and entrepreneurs to make their long-term vision a reality through concept development, creative interior design, graphic design & branding, franchising, advisory & operational services and project management.Some of our clients include: Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Adrift Burger Bar, Nakheel Malls, Selfridges, Time Out Market, Cop28, Neom and Al Mamlaka Social Dining.Leaders within the hospitality and retail sector, TGP are renowned for listening carefully to client objectives to help develop successful and innovative concepts that enable businesses and operators to fulfil goals with creative and uncompromising management solutions.Website: https://www.tgpinternational.comAbout The RoleWe work with brands and clients to deliver successful F&B marketing campaigns with partners from developers, hotel groups and individual restaurants. Our marketing services include marketing planning and strategy development, content creation, marketing implementation, paid media, social media management, advertising, reporting and analytics.We require an Arabic-speaking Paid Ads Manager to join our Cairo team in-house, owning paid media strategy, campaign set-up, optimisation and reporting across hospitality, F&B, retail and lifestyle brands.Role Own end-to-end paid media strategy and delivery across Meta, TikTok, Snapchat, Google Search, Performance Max, YouTube and LinkedIn where relevantBuild campaign plans tied to commercial objectives including bookings, footfall, delivery sales, leads, web conversions and brand awarenessManage media budgets, pacing, forecasting and optimisation across multiple F&B, hospitality and lifestyle brandsSet up, launch and optimise campaigns within platform business managers, ensuring campaigns are structured clearly from day oneDevelop audience strategy across prospecting, retargeting, lookalikes, geo-targeting, CRM audiences and Arabic/English segmentationWork with creative and social teams to turn campaign objectives into high-performing paid ad concepts, hooks, formats and copyWrite and adapt Arabic and English ad copy with strong understanding of cultural nuance, tone of voice and hospitality positioningBuild structured testing plans across creative, audiences, placements, offers, landing pages and campaign objectivesOwn tracking set-up and QA including pixels, conversion APIs where relevant, events, UTMs, campaign naming and landing-page linksMonitor daily performance and make optimisation decisions based on CPA, CPC, CPM, CTR, CVR, ROAS and booking/lead qualityProduce clear weekly and monthly reports with commercial commentary, insight and recommended next actionsTranslate performance data into practical recommendations for offers, content, reservations, delivery and customer acquisitionWork with marketing team to align campaigns with promotions, launches, menus, events and seasonal dates Manage lead-generation and reservation campaigns conversion tracking are in placeSupport database growth through paid lead capture, CRM audiences and remarketing initiativesConduct competitor, audience and market analysis to identify paid media opportunities in relevant marketsCoordinate with clients, internal teams and external partners on approvals, assets, campaign timelines and reportingEnsure campaigns follow brand guidelines, platform policies and local market considerationsKeep campaign trackers, budget sheets and performance dashboards accurate and up to dateProactively identify underperformance, wasted spend and growth opportunities, then recommend action quicklySupport landing page, website and menu update recommendations where they affect campaign conversionManage multiple campaigns at once, adhering to deadlines or commercial goalsMaintain clean campaign account structures, naming conventions, access permissions and platform hygieneAction additional tasks as requiredRequirements5+ years of experienceA relevant degree or equivalent experienceFluent in Arabic & English Based in Cairo or able to work full time from Cairo Proven experience managing paid social campaigns, ideally for hospitality, F&B, retail, leisure or lifestyle brandsStrong hands-on experience with Meta Ads Manager; TikTok, Snapchat and Google Ads Confident managing media budgets, campaign pacing and performance optimisationStrong analytical ability with commercial judgementExperience with tracking, pixels, UTMs, GA4 and reporting dashboardsKnowledge of hospitality across the GCC Highly organised, detail-focused and able to manage multiple brands/campaigns at onceBenefitsTGP International Employee Benefits:Five-Day Work Week: Standard Monday to Friday schedule.Hybrid Work Arrangement: Three days in the office and two days working remotely.Incentive Plan: Company incentive scheme offering up to 10%—5% for introductions and 5% for successful closures.Annual Leave: 22 working days of paid annual leave, excluding weekends.Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.Coaching & Mentoring: Structured professional development through a dedicated coaching and mentoring program.Annual Company Gathering: A global team event bringing together employees from all offices.Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions.