Arabic Social Media Assistant, Cairo

WE CREATE, DESIGN AND BUILD AWARD WINNING WORLD-CLASS F&B AND RETAIL BRANDS FOR OUR CLIENTS AND PARTNERSTGP International are a hospitality consultancy based in London and Dubai. We team up with passionate brands, clients and entrepreneurs to make their long-term vision a reality through concept development, creative interior design, graphic design & branding, franchising, advisory & operational services and project management.Some of our clients include: Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Adrift Burger Bar, Nakheel Malls, Selfridges, Time Out Market, Cop28, Neom and Al Mamlaka Social Dining.Leaders within the hospitality and retail sector, TGP are renowned for listening carefully to client objectives to help develop successful and innovative concepts that enable businesses and operators to fulfil goals with creative and uncompromising management solutions.Website: https://www.tgpinternational.comAbout The RoleWe work with brands and clients to deliver successful F&B marketing campaigns with partners from developers, hotel groups and individual restaurants. Our marketing services include marketing planning and strategy development, content creation, marketing implementation, social media management, advertising, reporting and analytics.We require a Social Media Assistant to join our team to support social media content planning and management for client marketing projects.RolePlanning social media and scheduling across Instagram, FB, LinkedIn, TikTok, SnapchatCreate monthly social media calendar for multiple clients Dual language copywriting in Arabic and English Developing in-house content such as Reels and TiktoksCapturing content on site for low-res photoshoots Editing content using software such as CapCut, Canva or other editing platforms Suggest ways to build our community and help to encourage footfall/reservations Develop plans to increase following and engagement Building engagement & visibility through community managementUnderstanding of audience insight to inform campaigns and marketing activationUphold company image and tone of voice across all media channelsWriting photography briefs based on content requirementsSupporting and overseeing photoshootsDevelop aesthetic moodboards, cohesive grid look and feel, remaining on brand with a good eye for design and detail Write and create email campaigns in line with the strategyBuild database via data collection initiatives, develop strategies to increase community and network Work with ops team to develop promotions and product innovation Circulate monthly promotions tracker and notifications to internal teamEnsure all promotions are executed and delivered on timeKeep marketing trackers and calendars up to dateAttend and issue meeting minutes from weekly internal brand meetings Update website changes and menus when required Develop and maintain influencer contact lists and rate cards Negotiate and confirm influencer visits on behalf of brands Organise calendar invites and influencer/admin tasks Develop competitor analysis reports to support social media strategy Responsible for reporting and providing recommendations from insight Action additional tasks as requiredRequirements1+ years of experience in marketing and social media A relevant degree or equivalent experienceFluent in Arabic & English Strong knowledge and interest in social media Experience using Instagram and TikTok and knowledge of SnapchatKnowledge of hospitality across the GCCPrevious marketing hospitality experience (ideal but not essential)Experience creating content and managing/growing socialsPassionate about hospitality, food, leisure, and lifestyle trendsA self-starter and well-organisedExcellent communicator, written and spokenProven experience in digital marketingExperience working on B2C brands Software Canva Capcut or equivalent Microsoft Office Social Media Scheduler - Later, Buffer, HootsuiteBenefitsTGP International Employee Benefits:Five-Day Work Week: Standard Monday to Friday scheduleHybrid Work Arrangement: Three days in the office and two days working remotelyIncentive Plan: Company incentive scheme offering up to 10%—5% for introductions and 5% for successful closuresAnnual Leave: 22 working days of paid annual leave, excluding weekendsRemote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leaveCoaching & Mentoring: Structured professional development through a dedicated coaching and mentoring programAnnual Company Gathering: A global team event bringing together employees from all officesEmployee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions