B2B Marketing Specialist

Farinas Marketing Services · Cairo, Egypt · Posted 2026-03-05

B2B Lead GenerationSupport prospecting initiatives and targeted outreach (LinkedIn, email, forms/webinars) to generate qualified leads for IT, cybersecurity, fintech, logistics, hospitality, and manufacturing clients.Assist in building and enriching wholesaler/partner databases and lists for campaigns.Track funnel metrics (impressions → clicks → leads → meetings) and propose optimizations to improve lead quality and reduce CPL.Digital Marketing ExecutionContribute to SEO tasks (keyword research, on‑page updates, basic technical checks) to grow qualified organic traffic.Assist in content operations: blog briefs, case studies, landing page copy, website updates (WordPress/CMS), and asset management.Help set up and monitor paid campaigns (Google Ads, LinkedIn Campaign Manager, retargeting) under senior guidance.Support website projects (UX feedback, content loading, QA, basic analytics tagging).Analytics & ReportingMaintain dashboards (GA4/Looker Studio), follow UTM discipline, and prepare weekly performance summaries.Document experiments (A/B tests), learn from results, and recommend next steps.Events & Media (as needed)Coordinate basic tasks for webinars/events and assist with content capture (photography/video brief) and post‑event reporting.Learning, Coaching & EnvironmentExpert coaching & feedback: Weekly reviews with senior strategists; exposure to real client work and campaigns shipped across KSA/GCC.Structured learning system: Playbooks, SOPs, data reviews, and templates to accelerate mastery.Flexible, supportive culture: Hybrid work, clear processes, and a collaborative team environment. EducationPursuing or holding a Bachelor’s in Business/Marketing/IMC/Mass Com/Computer Engineering/Graphic Design—or related.Master’s students (MBA/IMC) are welcome to apply.Core SkillsHighly committed, achievement‑oriented; strong ownership & reliability.Eager to learn Farinas’ marketing system and adopt AI‑assisted workflows.Driven to solve B2B industry challenges and deliver results.Clear written communication (English required; Arabic a plus).Organization & documentation: able to follow SOPs and meet deadlines.Digital/MarTech FoundationsFamiliarity with SEO basics, Google Analytics (GA4), and UTM tracking.Comfort with LinkedIn (organic & paid concepts), email basics, and landing pages.Exposure to any CRM/automation tool (Bitrix24/HubSpot/Zoho/MailerLite/Zapier/Make) is a plus.Experience Range: 1–3 years relevant university projects, internships, or freelance/club work. (Senior 7+ years profiles should apply to our full‑time roles.)

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