Job Title: Brand Manager, Hypertension – New LaunchIntroduction to role:This Brand Manager role focuses on a high-profile hypertension launch, taking responsibility for shaping and executing the brand strategy from early stages through to full market impact. The position leads the development and implementation of strategic plans, manages publications and conventions, oversees budgets, and positions the brand competitively across key markets and channels. Working in close partnership with cross-functional teams, the role turns scientific innovation into meaningful value for patients and healthcare systems.Accountabilities:Lead the end-to-end launch strategy and execution for a new hypertension brand, ensuring clear differentiation and strong market entry. Identify and size market opportunities, customer segments and channels, translating insights into focused brand plans and campaigns. Own the annual brand planning process, including forecasting, resource allocation and performance tracking against agreed KPIs. Drive the development of compelling value propositions and messaging grounded in robust clinical and real-world evidence. Plan and deliver congress, symposium and publication strategies that build scientific leadership and brand credibility. Collaborate closely with Sales, Medical, Market Access and other functions to ensure aligned, integrated launch execution. Use consumer and customer research to guide decision-making, refine positioning and optimize promotional mix. Monitor competitive activity, market trends and policy changes, rapidly adjusting tactics to maintain advantage. Manage external agencies and partners to deliver impactful creative, digital and omnichannel initiatives on time and on budget. Champion compliant, ethical marketing practices in line with internal policies and local regulations. Track brand performance, generate insights from data, and recommend actions to improve impact and return on investment. Contribute to cross-portfolio initiatives that connect early development thinking with downstream commercial strategies.Essential Skills/Experience Marketing Experience in Multinational companies is a mustLaunching new brands with new modalitiesCardiovascular/Hypertension backgroundDesirable Skills/Experience MBA degree / Marketing Diploma Digital experienceBusiness Insights & Customer FocusManaging complexity and decision qualityManaging resources, execution & focusing on performance through setting accountabilities and influenceBuilding collaborative relationshipsInfluencing people through effective communication, driving engagement, vision and purposeStrategic direction & Value propositionAstraZeneca offers the chance to sit at the intersection of science and business, working with colleagues across Research & Development, Medical, Market Access and Commercial to turn breakthrough data into real-world change for patients. Teams operate with pace and agility, empowered to test ideas, learn fast and influence decisions across the product lifecycle, from early clinical development through launch and beyond. Collaboration with internal experts and external partners fuels evidence generation that shapes clinical practice, while a strong focus on learning, stretch assignments and cross-functional exposure supports ongoing personal growth in a dynamic environment!Ready to take ownership of a major hypertension launch and help shape the future of cardiovascular care? Apply now.Date Posted26-أبريل-2026Closing Date25-مايو-2026AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.