Industry: IT SoftwareReporting Line: Marketing ManagerPosition Type: Full-TimeLocation: Cairo Office, New CairoAbout The RoleCrossWorkers is looking for a Business Development & CRM Specialist to join our Marketing department. This role sits at the intersection of sales and marketing, owning our CRM (ActiveCampaign) and acting as the connective link that keeps leads, insights, and priorities flowing smoothly between both teams.We're looking for someone who can connect the dots across departments, dig into research independently, and bring structure to ambiguity — someone proactive, persistent, and genuinely curious about how to make the sales and marketing engine run better.What You'll DoCRM & Sales-Marketing SyncOwn and maintain ActiveCampaign as our core CRM, ensuring data integrity, smooth workflows, and accurate lead tracking.Act as the day-to-day link between sales and marketing, proactively surfacing insights, blockers, and opportunities between both teams.Build, monitor, and continuously refine our lead scoring system in collaboration with sales.Independently follow up with the sales team to flag hot leads, unblock stalled deals, and ensure timely action.Identify gaps or bottlenecks in the lead-to-sale process and propose improvements.Lead EnrichmentResearch and enrich leads from trade shows, job fairs, and other channels.Prioritize and categorize leads by potential value.Use tools such as Albacross and ActiveCampaign to fill lead data gaps.Sales & Marketing ResearchConduct competitive analysis.Track industry trends and identify new business opportunities.Support CrossPay initiatives and broader market research.Ambassador & Influencer RelationsBuild and nurture ambassador and influencer relationships.Manage ambassador activity on the CrossWorkers agent platform.Lead Engine & Database ManagementNurture leads, verify decision-makers, track hiring signals, and maintain an accurate lead database.What We're Looking ForBachelor’s degree in marketing, communications, or a related field.Minimum of 3 years’ experienceStrong research skills and a knack for finding and verifying information independentlyComfortable working with CRM systems; ActiveCampaign experience is a plusProactive self-starter who takes initiative and comes up with ideas without waiting to be askedAble to work independently with little supervision and navigate ambiguityPersistent, communicative, and relationship-driven — comfortable building rapport with sales teams, ambassadors, and influencersStrong organizational skills and attention to detailPrior experience in business development and sales operationsAbout CrossWorkersWe are a Danish, Danish-owned software offshoring company, providing European clients with professional Egyptian developers.We have been in business since 2009, providing excellent services within the offshoring software development.The headquarters are in Copenhagen, Denmark, and the Offshore Development Center is in the Fifth Settlement, New Cairo. We have more branches in Sweden, Norway, Finland, Switzerland, the UK, Germany, and lately, Bahrain.