Design and lead consumer research projects (qualitative and quantitative)Analyze data from multiple sources (surveys, sales data, digital analytics, social listening)Identify consumer trends, needs, and behaviorsTranslate complex data into clear insights and business recommendationsCollaborate with marketing, product, and sales teams to shape strategyDevelop and maintain consumer segmentation modelsMonitor market trends and competitor activityPresent insights to senior stakeholders in a compelling wayUse tools like dashboards and reports to track consumer performance metrics Bachelor’s degree in Marketing, Business, Psychology, or related field (Master’s is a plus)4–8 years of experience in consumer insights, market research, or analyticsStrong analytical and critical thinking skillsExperience with research methodologies (e.g., surveys, focus groups, ethnographic research)Proficiency in data tools (Excel, SPSS, Tableau, Power BI, etc.)Excellent communication and storytelling skillsAbility to translate data into strategic business actions