We’re looking for a content-driven, performance-focused thinker — someone who can craft ideas, angles, and scripts that don’t just look good, but drive real business results.This is not a traditional copywriting role.You will be responsible for shaping content that converts across multiple platforms and owning key growth channels like influencer marketing — starting from the product idea all the way to final execution.Core Responsibilities (Primary Focus)1. Ad & Conversion CopyWrite high-converting copy for ads and social media creativesDevelop strong product angles based on key selling pointsTurn product features into emotionally compelling hooks2. Scriptwriting (Short & Long Form)Write engaging scripts for Reels, TikTok, and YouTubeFocus on strong hooks, retention, and storytelling flowBalance entertainment with conversion3. Angles & Creative ThinkingThink in marketing angles (problem / desire / identity / curiosity)Constantly test new hooks, formats, and messaging stylesTranslate insights into content that performsContent Production Ownership (End-to-End)Start from the moment a product idea is defined and build the full content direction around itCreate moodboards for photo and video shoots (visual direction, styling, references)Define how the product should be presented visually across platformsLead and manage execution with photographers, videographers, designers, and editorsEnsure the final output matches the intended concept, quality, and performance goalsInfluencer Strategy & ManagementOwn the influencer marketing channel as a key driver for growth and salesIdentify and propose relevant influencers aligned with the brandManage the full process (research, outreach, negotiation, execution)Handle communication with creators and ensure smooth collaborationDevelop clear briefs and talking pointsEvaluate performance based on sales, engagement, and reachOptimize influencer selection and messaging based on results Content Ideation & Strategy Generate content ideas aligned with sales, reach, or engagementBuild concepts tailored to TikTok, Instagram, and YouTubeAI-Assisted Content CreationUse AI tools to generate ideas, hooks, and conceptsRefine outputs into high-performing contentRequirementsStrong understanding of direct response and conversion-driven contentAbility to think in angles, not just writeDeep understanding of Gen Z behavior and content consumptionExperience with TikTok, Instagram, and YouTube content dynamicsExperience working with creators or influencer campaignsAbility to manage full content production cycles with strong ownershipNice to HaveExperience in fashion, e-commerce, or lifestyle brandsExperience working on shoots or directing creative productionExperience writing for paid ads (Meta / TikTok)Basic understanding of thumbnails and visual storytellingFamiliarity with AI tools for content generation