Creative lead content creator

CEO LawyerThe CEO Lawyer Personal Injury Law Firm is dedicated to educating, empowering, and fighting for victims. With offices across the country, no matter where you are injured, our team of experienced lawyers are here to help you.Get to know what drives our culture check out our core values this will be part of your interview: Our Core ValuesAbout The RoleWe are seeking a strategic, highly creative, and performance-driven Content Lead to elevate our brand presence across all social media platforms. This role is responsible not only for creating high-performing content but also for owning the vision, direction, and execution of our video content strategy.As the Content Lead, you will play a key role in shaping the voice and digital presence of the firm and its owner, Ali. You will be expected to consistently bring fresh, innovative ideas for content formats, angles, and storytelling approaches—with a focus on what resonates in today’s fast-evolving social landscape.This role requires someone who understands content at both a creative and analytical level, with the ability to lead initiatives from ideation through execution and optimization.Key ResponsibilitiesOwn and lead the overall content strategy across Meta, TikTok, YouTube Shorts, Snapchat and emerging platformsDevelop and pitch new, innovative content ideas, themes, and formats for both the firm and Ali’s personal brand (beyond basic scene execution)Plan and execute high-impact short-form and long-form video content aligned with business and brand goalsDirect and oversee content shoots, ensuring efficient execution and high production qualityServe as the creative driver and thought partner for on-camera talent, providing guidance on delivery, hooks, and storytellingAnalyze content performance and translate insights into actionable strategies to improve reach, engagement, and conversionsStay ahead of social media trends, platform updates, and algorithm changes proactively adapting content strategyEstablish content calendars, workflows, and systems to ensure consistent output at scaleCollaborate cross-functionally with marketing, legal, and leadership teams to align content with firm messagingMentor and guide junior content creators or freelancers as the team scalesQualifications5–9+ years of experience in content creation, social media strategy, or digital mediaProven track record of building and scaling social media accounts with high engagement and reachStrong expertise in short-form video strategy and platform algorithms (TikTok, Instagram Reels, YouTube Shorts)Demonstrated ability to develop original content concepts that perform, not just execute trendsAdvanced proficiency in video editing tools and AI-assisted content platformsStrong understanding of content analytics and performance metricsExperience working closely with a personal brand, executive, or public figure is highly preferredExcellent creative direction, storytelling, and communication skillsHighly organized, self-driven, and capable of operating in a fast-paced environmentRequiredMust provide a professional portfolio showcasing content strategy and performance resultsWillingness to create custom sample content during the interview process English Fluency is RequiredPreferred (Not Required)Experience in legal, personal branding, or service-based industriesFluency in Arabic or SpanishExperience leading or managing a content team