The purpose of this role is to shape and deliver the CRM Marketing Strategy, working closely with the Head of Digital Marketing and Business Development team to drive attributable demand generation, audience segmentation and data-led direct marketing.Job Description:Key responsibilities:Act as the primary point of contact for assigned markets on all CRM initiativesTranslate regional CRM strategy into market-specific campaign plansLead campaign briefing, planning, and execution across channels (Email, Push, WhatsApp, etc.)Work closely with strategy, creative, data, and development teams to ensure seamless deliveryChallenge and refine market briefs to ensure strategic alignment and effectivenessManage campaign timelines, approvals, and stakeholder communicationMonitor campaign performance and identify optimization opportunitiesEnsure adherence to brand guidelines, data compliance, and governance frameworksMust-Have Skills & ExperienceCore SkillsStrong understanding of CRM / lifecycle marketing (campaigns, journeys, segmentation)Ability to translate business objectives into actionable CRM plansExperience working across multi-channel CRM (Email, Push, Messaging platforms)Solid stakeholder management and client-facing experienceStrong organizational skills with the ability to manage multiple markets and prioritiesStrategic & Analytical ThinkingAbility to challenge briefs and provide strategic recommendationsUnderstanding of audience segmentation and personalizationComfort with campaign performance metrics and optimizationExecution & ToolsFamiliarity with CRM platforms (preferably Adobe Campaign, Salesforce, or similar)Understanding of campaign workflows, QA processes, and delivery timelinesLocation:BeirutBrand:DentsuTime Type:Full timeContract Type:Permanent