Lead Engagement. Drive Loyalty. Shape Experiences.At Boutiqaat, our customers are at the heart of everything we do, and our CRM is how we keep that connection strong. We’re looking for a CRM Retention Marketing Lead to steer our Egypt-based CRM team in delivering high-impact, personalized campaigns that engage, retain, and delight. You’ll combine data-driven strategy with creative execution, ensuring every message resonates and every interaction builds loyalty. If you’re ready to lead a team that shapes customer journeys across millions of touchpoints, this is your moment.What You’ll Be Doing:Lead and manage the Egypt CRM team to ensure smooth day-to-day campaign execution and operations.Develop and implement customer segmentation strategies, lifecycle marketing plans, and retention-focused campaigns.Manage and deploy multi-channel campaigns across email, WhatsApp, push notifications, and in-app messaging.Oversee Quality Assurance and content marketing initiatives across web, apps, digital, and CRM channels.Analyze customer data to identify upselling, cross-selling, and reactivation opportunities.Collaborate with content, creative, and regional marketing teams to ensure brand-aligned messaging.Conduct A/B testing to optimize messaging, creative, and send times.Ensure campaigns comply with brand guidelines and data privacy regulations.Support strategic planning and forecasting for CRM activities.Mentor and train CRM team members, fostering a results-driven culture.What You Bring to the Table:Bachelor’s degree in Marketing, Business, or a related field.Proficiency in English and Arabic (reading and writing).3–5 years of experience in CRM, retention marketing, or lifecycle marketing within e-commerce or consumer-focused businesses.Hands-on experience with CRM and marketing automation tools (Clevertap, Insider, or similar).Strong analytical skills with experience in customer segmentation, A/B testing, and campaign optimization.Excellent leadership, communication, and organizational skills.Proficiency in Excel/Google Sheets; SQL knowledge is a plus.Adaptability and the ability to manage multiple projects in a fast-paced environment.Why Boutiqaat?At Boutiqaat, you won’t just join a company—you’ll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.Ready to Grow with Us?Lead with strategy. Deliver with creativity. Apply now and be part of something exciting!