Customer Acquisition Specialist - Activation.Egypt- NEO.Retail Banking

Mashreq · Posted 2026-04-14

- Monitor and analyze onboarding funnel performance from app launch to account creation.- Support in identifying drop-off points and recommending improvements to reduce abandonment rates.- Execute A/B tests and onboarding experiments to enhance user flow and experience.- Collaborate with product, UX/UI, and tech teams to implement journey optimizations.- Assist in preparing performance dashboards, reports, and insight packs for internal review.- Document user issues and assist in prioritizing onboarding enhancements.- Track key onboarding KPIs and proactively flag performance issues or opportunities.- Benchmark onboarding best practices in digital banking and fintech.- Ensure all onboarding changes align with compliance and regulatory guidelines.

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About Mashreq

Banking

More than half a century old, we proudly think like a challenger, startup, and innovator in banking and finance.

What you should know

  • UAE ATM Pioneer: Pioneered the first ATM cash machines in the United Arab Emirates in 1983
  • Global Talent Powerhouse: Employs a diverse workforce of over 6,000 professionals representing more than 70 nationalities
  • UAE 1967 Legacy: Operates as the oldest privately owned bank in the UAE, founded in 1967 before the nation's formal formation

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