Customer Strategy Planning Manager – Beauty Wellbeing and Personal Care, Health & Beauty and Omnichannel
Unilever · Cairo, Egypt · Posted 2026-07-30
Unilever is currently hiring for a CSP Manager – Beauty Wellbeing and Personal Care, Health & Beauty and OmnichannelFunction: Customer DevelopmentReports to: NALI Commercial Head of B&W & PC and DMC LeadLocation: EgyptTerms & Conditions: Full Time, PermanentAt Unilever, everything we do is driven by purpose. This is an opportunity to help shape a better business and a better world through the impact of your work.We're looking for a CSP Manager – BWPC, Health & Beauty and Omnichannel to lead category growth, channel strategy, commercial planning, and execution excellence across the Beauty & Wellbeing and Personal Care business in Egypt. This role plays a critical part in translating category and brand strategies into winning customer and channel plans that deliver market share, growth, profitability, and superior shopper experiences.You will partner closely with Marketing, Customer Business Development (CBD), Finance, NRM, Supply Chain, and other cross-functional teams to ensure innovations, category plans, and commercial strategies are effectively deployed in market.You'll be part of a team that believes in doing work that truly matters — for people and the planet.Key ResponsibilitiesCategory Growth & Commercial StrategyDevelop and deploy category growth strategies across Beauty & Wellbeing, Personal Care, Health & Beauty, and Omnichannel channels.Translate marketing and category plans into customer and channel execution strategies that drive sustainable business growth.Lead the development of Trade Category Plans and support the Integrated Business Planning (IBP) process.Partner closely with Marketing teams to shape commercial strategies that maximize category penetration and shopper conversion.Ensure category and customer plans deliver against growth, profitability, and market share objectives.Channel & Customer PlanningDevelop channel-specific strategies aligned with Unilever's Design for Channel framework.Create customer and channel plans tailored to shopper needs and business priorities.Define innovation launch strategies and distribution priorities across customers and channels.Drive pricing and promotional strategies to achieve customer and channel growth objectives.Provide ongoing customer, shopper, and channel insights to support business planning and decision-making.Omnichannel & Execution ExcellenceLead Omnichannel strategy development and execution across both physical and digital environments.Ensure superior in-market execution of brand, category, and promotional initiatives.Drive visibility, availability, distribution, and execution standards across channels.Monitor execution performance and identify opportunities to improve commercial effectiveness.Collaborate with Customer Business Development teams to implement tailored customer activation plans.Trade Investment & Financial ManagementOwn and manage Trade Terms Spending (TTS) and trade investment budgets.Drive effective allocation of trade investments across channels, customers, and growth opportunities.Evaluate return on investment (ROI) across promotions, activations, and customer initiatives.Monitor business performance, identify risks, and implement corrective actions where required.Support profitable growth through strong commercial and financial decision-making.Data Analytics & InsightsLeverage market, shopper, customer, and performance data to influence strategic decisions.Utilize dashboards and business analytics to identify opportunities and improve execution.Convert data into actionable insights that drive category and channel performance.Monitor category, brand, customer, and channel performance metrics and recommend improvement actions.Leadership & Stakeholder ManagementLead a team of six direct reports and one temporary resource, with oversight of additional indirect reports.Build team capability and develop future succession pipelines within the CSP organization.Foster a high-performance, inclusive, and collaborative team culture.Act as a strategic partner to Marketing, Customer Development, Finance, NRM, Supply Chain, and leadership teams.Represent Unilever in customer engagements, industry forums, workshops, and relevant external events.Required QualificationsBachelor's Degree7-10 years' experience within FMCG, Customer Development, Customer Strategy & Planning (CSP), Category Management, Shopper Marketing, Trade Marketing, Commercial Strategy, or related commercial functions.Proven experience developing and executing customer and channel growth strategies.Strong understanding of Category Growth Management principles.Experience translating brand and innovation strategies into successful commercial execution plans.Demonstrated experience managing trade investment budgets and evaluating ROI.Experience working across multiple channels including Modern Trade, General Trade, Health & Beauty, and Omnichannel.Previous people management experience with a proven ability to lead and develop teams.Experience partnering with cross-functional stakeholders in Marketing, Sales, Finance, NRM, and Supply Chain.FMCG experience is strongly preferred.Skills & CompetenciesCategory Growth ManagementCommercial Strategy & Business AcumenCustomer Strategy & PlanningOmnichannel Strategy & ExecutionTrade Investment Management (TTS)Shopper MarketingTrade MarketingData Analytics & Data LiteracyInnovation CommercialisationCustomer & Retailer UnderstandingBudget ManagementStrategic ThinkingExecution ExcellenceStakeholder ManagementCustomer Relationship ManagementInfluencing & NegotiationCross-functional CollaborationEntrepreneurial LeadershipProcess DisciplineTeam Leadership & CoachingWhy Join Unilever?Work for one of the world’s most purpose-led and trusted brands.Drive meaningful impact on business capability and performance.Be part of a supportive, culture‑driven environment that values people and growth.Enjoy opportunities for regional exposure and professional development.Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Public work matters more than titles: a GitHub or portfolio the hiring manager can click through in under a minute usually beats an extra bullet on your CV.
Name the exact stack in your CV so a keyword screener + a skim-reader both find it — languages, frameworks, cloud, databases.
For interviews: expect a technical screen (coding or system design) before the on-site loop. Practice explaining trade-offs out loud, not just writing correct code.
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Food and Beverage Services, Food and Beverage Manufacturing, and Manufacturing
Unilever Egypt manufactures and markets everyday consumer brands including Dove, Lifebuoy, Knorr and Lipton, serving millions of Egyptian households from its Sheikh Zayed business office and 6th of October factory.
What you should know
Massive Global Scale: Products are used by 3.4 billion people every day across 190 countries
Vast Global Portfolio: Maintains a portfolio of approximately 400 brands and over 16,500 active patents
20% SKU Reduction: Reduced the number of product SKUs by over 20% since 2022 to improve operational efficiency
How they work
Purpose-led business — Unilever leads with purpose, aiming to delight consumers while driving the business forward responsibly.
Innovation — In Egypt the company emphasises helping people innovate in their fields across its offices and factories.