Demand Generation Marketing ManagerAt Alorica, we exist to make lives better…one interaction at a time by creating insanely great customer experiences. We’re looking for a talented Demand Generation Marketing Manager to join our growing marketing team and bring a passion for connecting buyers and brands.In this role you will be responsible for developing the vision and enablement of integrated marketing and sales initiatives, while providing technical expertise and guidance related to lead journey flows. This will mean making recommendations for continual improvements to the customer lifecycle journey across account-based marketing, vertical, and brand campaigns.Since you’re a team player, it will also mean working collaboratively with Creative, Marketing Managers, IT, and Internal Clients to collaborate, identify, design and implement effective, engaging solutions.Responsibilities: Own the management, strategy, and execution of our paid media programs in close partnership with our agency, including hands‑on oversight across multi‑channel campaigns (e.g., search, social, display, native, retargeting, etc.), with a focus on performance optimization and pipeline impactLead the strategy, creation, and execution of nurture and drip campaigns across the buyer journey, partnering cross‑functionally to drive lead progression, continuously test and optimize messaging, cadence, and channels, and improve conversion and engagement over timeOptimize the lead management process including documentation of campaign execution, leads management, automation, and process flows. Help improve scoring models and lifecycle management for leads by facilitating sales handoff, prioritization, and automated nurture programsPlanning, coordination and execution of lead-gen and account-based marketing focused campaigns that enable us to expand awareness of Alorica’s services and products, accelerate our segmentation strategies, dominate the digital landscape, and drive greater personalization that creates demand and fills the funnelProvide the marketing team with the operational support to launch, track, and optimize their programs; build and optimize nurture flows, landing pages, email sequences, and retargeting journeysStay up-to-date on the latest digital platforms and approaches for analytics and data collection including cookie, third party pixels, etc. in compliance with local and global regulations and requirementsEvaluate and recommend new tools or methodologies to enhance the digital marketing capabilities of the businessQualifications: B.A. degree in Business, Marketing, Communications or related field3-5 years experience of digital marketing experienceExperience with ABM campaign management and executionComfortable with key MarTech stack: Salesforce, HubSpot, Demandbase, Google properties, LinkedIn Sales Navigator, and otherA love of staying up on digital trends and making recommendations on how and when to use those technologies to meet our digital needsExceptional collaboration, teamwork, and interpersonal skillsStrong project management experience including the ability to prioritize, multi-task, and execute quickly while adhering to best practices in a fast-paced environmentExperience in keyword research, bid management, and campaign optimization techniques a plus