Nasoft is currently seeking a Digital Marketing Specialist to join our client’s growth team. This role focuses on supporting digital marketing initiatives, optimizing performance, and driving user acquisition and engagement through data-driven strategies. The ideal candidate will contribute to the execution and enhancement of digital growth campaigns. Key Responsibilities: • Plan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, and X. • Manage paid ads performance, budget allocation, targeting, and reporting. • Execute email, SMS, and WhatsApp campaigns for lead nurturing and re-engagement. • Develop and manage social media strategies and monthly content calendars. • Own website performance, landing pages, and continuously optimize for lead generation (CRO). • Conduct keyword research, SEO content optimization, and link-building activities. • Coordinate with Technical SEO Specialist for technical enhancements. • Track and analyze digital KPIs to improve campaign effectiveness. • Collaborate with sales and marketing teams for integrated growth initiatives. • Perform other related duties as assigned. Competitive base salary + attractive commission structure. Professional development and career advancement opportunities. Supportive, energetic, and multicultural team environment. Social and medical insurance coverage. Learning & Development programs (L&D) • Bachelor’s degree in Marketing, Business, Digital Media, or a related field. • 2–3 years of experience in digital marketing roles. • Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and Analytics platforms. • Experience with CMS platforms and website optimization practices. • Strong content creation and copywriting background. • SaaS / GCC / B2B experience is highly preferred. • Analytical thinker with strong data interpretation skills. • Ability to work on multiple campaigns simultaneously. Working Conditions Total working hours: 9 hours per day — 8 working hours + 1-hour break. Two days off per week (rotational schedule). Work mode: Office-based Location: Sheikh Zayed Performance evaluation: based on sales targets, call quality, and attendance.