Digital Marketing Manager

Lead the development and execution of long-term digital marketing strategies in alignment with the organization’s business objectives and growth plans.Oversee the planning, execution, and optimization of integrated digital marketing campaigns across SEO, SEM, PPC, social media, and email marketing channels.Provide strategic oversight while remaining hands-on in digital performance, including monitoring KPIs, analyzing data trends, and ensuring continuous improvement and optimization of marketing initiatives.Manage and control digital marketing budgets through direct planning, execution and optimization, ensuring effective resource allocation, cost efficiency, and maximum return on investment.Lead, mentor, and supervise internal digital marketing teams through direct contribution and guidance, in addition to managing relationships with external agencies and vendors.Ensure brand consistency, governance, and alignment across all digital platforms and customer touchpoints.Define target audiences and oversee the development of data-driven campaigns that effectively engage, inform, and convert users.Oversee website and digital platform management, including content governance, product setup, merchandising, and performance reporting.Drive continuous improvement in website performance, user experience, conversion rate optimization, and information architecture best practices.Collaborate with cross-functional stakeholders, including IT, creative, commercial, and customer service teams, to ensure alignment and successful execution of digital initiatives.Lead and execute public relations (PR) activities, including media relations, press communications, and coordination with external PR partners to strengthen brand visibility and reputation.Own and actively drive monetization strategies across all brands and digital channels, ensuring alignment with business and revenue objectives.Identify, implement, and optimize monetization techniques such as advertising models, partnerships, sponsored content, and performance-based revenue streams.Own and execute the company’s PR strategy by securing media coverage, managing press relations, shaping key narratives, and protecting the brand’s reputation across all channels.RequirementsBachelor’s degree in Marketing, Business Administration, or a related discipline is mandatory.Minimum of 4 years of progressive experience in digital marketing, with demonstrated responsibility for strategy development, campaign leadership, and online revenue growth.Advanced knowledge of digital marketing channels, including SEO, SEM, paid media, email marketing, and social media platforms.High level of proficiency in web analytics, performance tracking, and measurement tools, including Google Analytics and Google Tag Manager.Strong strategic and analytical capabilities, with proven experience leveraging data-driven insights to develop and execute growth strategies.Solid understanding of website management, user experience, conversion optimization, and information architecture standards.Proven leadership, communication, and stakeholder management skills, with experience working across cross-functional teams and senior stakeholders.Strong problem-solving skills, decision-making ability, and adaptability within a fast-paced and evolving digital environment.Demonstrated capability in overseeing website operations, product management, merchandising activities, inventory tracking, and performance analysis.PEOPLE :Assist in fostering a high performance led cultureBring along a positive, collaborative, ready to learn attitude always Develop SMART performance objectives alongside your line manager Promoting Augustus as a great place to work, ensuring positivity is championed and your team feels prepared to live out the 3 core values PROFESSIONAL DEVELOPMENTBuild on your emotional intelligence and self-awarenessGrow your presence in the industry, including relationships within agency partners and industry bodies to support professional statureComplete mandatory training ABOUT AUGUSTUS