We’re looking for a results-driven Digital Marketing Manager with strong experience in app growth to lead and scale mobile app acquisition and retention strategies.Location: Dokki-Giza (Full time - Totally on site)Key Responsibilities:Plan and execute app growth strategies. (user acquisition, activation, retention) Manage paid campaigns across Meta, Google, TikTok, and other channels. Optimize app installs, CPI, CAC, and LTV. Work with tracking tools (AppsFlyer, Firebase, Adjust) to ensure accurate attribution. Run A/B tests on creatives, funnels, and app store listings. (ASO) Collaborate with design and product teams to improve user journey and conversion. Requirements4–5+ years in digital marketing, with hands-on app growth experience. Proven experience working on GCC market. Strong performance marketing background. Experience with mobile measurement partners. (MMPs) Data-driven mindset with solid analytical skills. Familiar with ASO and funnel optimization. Nice to have:Experience with subscription-based apps. Experience with OTA. (Online Traveling Agencies) Experience with tourism industry. Knowledge of CRM, push notifications, and lifecycle marketing. Benefits Comprehensive Social & Medical Insurance: Enjoy peace of mind with our robust health coverage and additional social benefits. Dynamic Working Environment: Thrive in a collaborative and innovative workspace that encourages creativity and teamwork.