Digital Marketing Specialist

Key Responsibilities Plan and execute digital marketing campaigns across social media, search, email, and other approved digital channels. Create, schedule, and monitor social media content in coordination with the marketing and brand teams. Support paid advertising campaigns, including campaign setup, monitoring, reporting, and optimization. Coordinate with designers, agencies, and internal stakeholders to prepare digital content and campaign materials. Track digital performance metrics such as reach, engagement, leads, conversion, cost per lead, and campaign ROI. Prepare regular digital marketing reports with insights, recommendations, and improvement actions. Maintain brand consistency across all digital channels and ensure content follows company guidelines. Support website updates, landing pages, online forms, and digital customer journey improvements when applicable. Monitor competitors’ digital activities and identify opportunities for improvement. Ensure digital communication is aligned with company policy, product claims, and regulatory/compliance requirements.Qualifications & Experience Required Bachelor’s degree in marketing, Business Administration, Mass Communication, Commerce, Pharmacy, or a related field. 1–3 years of experience in digital marketing, social media management, content marketing, or campaign execution. Good knowledge of social media platforms, digital advertising, content planning, and campaign reporting. Experience in pharmaceutical, healthcare, FMCG, or consumer products is preferred. Good command of Microsoft Office; knowledge of Meta Business Suite, Google Ads, Google Analytics, CRM, or emailmarketing tools is a plus. Good English language skills are preferred. Strong writing, coordination, analytical, and follow-up skills.Required Competencies Creativity and content sense. Analytical thinking and data interpretation. Attention to detail and brand consistency. Communication and coordination skills. Time management and ability to handle multiple campaigns. Learning agility and awareness of digital trends. Compliance mindset, especially in regulated industries.