This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.Our client is a fast-growing DTC brand focused on delivering premium products with a strong emphasis on customer experience. With an expanding eCommerce presence and frequent product launches, they are building a high-performance marketing engine to drive retention, engagement, and revenue across digital channels.LocationFully Remote (Work from Home) | 9 AM – 5 PM ESTRole OverviewThe Digital Marketing Specialist will own lifecycle marketing execution across email and SMS while coordinating campaigns across teams. This role combines hands-on execution with strategic thinking around customer journeys, retention, and product launches, ensuring all marketing efforts are aligned and delivered on time.Key ResponsibilitiesLifecycle Marketing (Email & SMS)Execute and optimize email campaigns using Klaviyo and SMS campaigns using AttentiveBuild and manage campaign calendars, flows, and segmentation strategiesRun A/B tests on subject lines, messaging, and timing to improve performanceMarketing Calendar & Campaign CoordinationOwn and maintain the marketing calendar aligned with product launches and campaignsCoordinate with product development, PR, and creative teamsEnsure campaigns are executed on time and aligned across all channelsProduct Launch ExecutionSupport product drops by aligning messaging, assets, and campaign executionSEO & Digital PresenceSupport SEO execution and optimization across website and digital platformsEnsure platforms such as Google and LinkedIn are properly set up and maintainedReporting & Performance TrackingMonitor campaign performance and provide actionable insightsTrack KPIs across lifecycle channels and identify optimization opportunitiesCross-Functional CoordinationAct as the day-to-day coordinator for marketing and eCommerce executionAlign with the social media team for omni-channel consistencyCommunicate proactively with leadership on performance and prioritiesSecondary ResponsibilitiesMeta Paid Ads Maintenance & ExecutionMaintain paid campaigns through Meta Business Manager following established processesMonitor performance and ensure smooth execution with minimal build-out requiredQualificationsExperience3+ years of experience in eCommerce or DTC marketingExperience managing lifecycle marketing campaigns and executionSkillsStrong experience with Klaviyo and/or AttentiveExperience managing marketing calendars and coordinating campaignsFamiliarity with SEO fundamentals and digital analyticsStrong organizational skills with the ability to manage multiple campaigns simultaneouslyExperience collaborating with creative and product teamsStrong written and verbal communication skills in EnglishProactive and detail-oriented with strong ownership of executionWhat Success Looks LikeConsistent execution of high-performing email and SMS campaignsWell-managed marketing calendar with no missed launches or delaysStrong alignment across product, creative, and marketing teamsImproved retention, engagement, and repeat purchase behaviorClear and consistent performance reporting that drives decision-makingOpportunityThis is a high-impact opportunity to own lifecycle marketing within a fast-growing DTC brand. You will play a central role in campaign execution, collaborate across teams, and directly contribute to growth through improved retention and customer engagement.Application Process:To be considered for this role these steps need to be followed:Fill in the application formRecord a video showcasing your skill sets