Digital Product and Engagement Senior Associate.Egypt-SMEs-NeoBiz.Retail Banking

Digital Product EnablementSupport day-to-day activities related to NEO BIZ digital products and features.Assist in documenting business requirements, customer journeys, and enhancement requests.Coordinate with technology, design, operations, legal, CX, marketing, digital governance and compliance teams to support product delivery.Participate in UAT testing and post-launch monitoring to ensure product quality and stability.Track post-launch performance and support continuous improvement initiatives.Digital Customer EngagementSupport execution of customer engagement initiatives across digital channels (SMS, in-app, email, etc.).Assist in creating lifecycle-based communication journeys (onboarding, activation, cross-sell, retention).Support segmentation and engagement logic.Ensure all communications adhere to internal policies, regulatory guidelines, and Bank policies.Monitor engagement campaign results and suggest optimization opportunities.Customer Experience & Journey OptimizationSupport analysis of customer behavior, feedback, and service insights.Identify journey gaps or friction points and contribute to improvement recommendations.Assist in managing customer feedback loops from digital channels and service teams.Reporting & InsightsAssist in preparing regular reports and dashboards on product usage and engagement.Track performance KPIs such as adoption, activation, and engagement trends.Support data-driven decision-making through insights and summaries forCollaborating and engaging with key stakeholders - Products, Customer Experience, Fulfillment, Operations, Technology, MIS, Compliance, Legal and MarketingEnsure products, programs, services, operations, activities, backend & tracking are ready Ensure full compliance with all relevant stakeholders and related policies and procedures