Digital Product and Engagement Senior Associate.Egypt-SMEs-NeoBiz.Retail Banking

Digital Product Enablement- Support day-to-day activities related to NEO BIZ digital products and features.- Assist in documenting business requirements, customer journeys, and enhancement requests.- Coordinate with technology, design, operations, legal, CX, marketing, digital governance and compliance teams to support product delivery.- Participate in UAT testing and post-launch monitoring to ensure product quality and stability.- Track post-launch performance and support continuous improvement initiatives.Digital Customer Engagement- Support execution of customer engagement initiatives across digital channels (SMS, in-app, email, etc.).- Assist in creating lifecycle-based communication journeys (onboarding, activation, cross-sell, retention).- Support segmentation and engagement logic.- Ensure all communications adhere to internal policies, regulatory guidelines, and Bank policies.- Monitor engagement campaign results and suggest optimization opportunities.Customer Experience & Journey Optimization- Support analysis of customer behavior, feedback, and service insights.- Identify journey gaps or friction points and contribute to improvement recommendations.- Assist in managing customer feedback loops from digital channels and service teams.Reporting & Insights- Assist in preparing regular reports and dashboards on product usage and engagement.- Track performance KPIs such as adoption, activation, and engagement trends.- Support data-driven decision-making through insights and summaries for- Collaborating and engaging with key stakeholders - Products, Customer Experience, Fulfillment, Operations, Technology, MIS, Compliance, Legal and Marketing- Ensure products, programs, services, operations, activities, backend & tracking are readyEnsure full compliance with all relevant stakeholders and related policies and procedures