Drivers Marketing Manager MENA

Department: Corporate MarketingLocation: EgyptDescriptionWe're looking for an energetic, execution-oriented Driver Marketing Manager to join our MENA team. You'll be the "boots on the ground" for our driver growth initiatives across MENA, with an initial focus on Egypt, Morocco, and Algeria, with scope expected to grow as the region does.Your mission is to implement localized marketing campaigns that attract, engage, and retain drivers across our key markets. This is a great role for a marketer who loves data, culture, and fast-paced execution.Key ResponsibilitiesComms strategy & GTM plansCampaign Execution: Implement and monitor driver marketing campaigns across MENA, ensuring alignment with regional strategyMetric Monitoring: Track and report on KPIs such as new driver acquisition (CAC), active driver rates, and retentionChannel Management: Support omni-channel communications, including CRM (Push/SMS), social media, and local driver communitiesOn-the-Ground Coordination: Manage logistics of local offline activations and driver events, ensuring high-quality execution and brand consistencyStakeholder Support: Act as a bridge between local teams and HQ, adapting global guidelines into MENA-ready contentMarket Research: Conduct surveys, focus groups, and competitor analysis to keep our value proposition sharp and relevantSupplier Coordination: Source and manage local vendors (print shops, event agencies, etc.) for cost-efficiency and qualitySkills, Knowledge & Expertise3+ years in marketing (ride-hailing, startup or gig-economy experience is a major plus)Solid understanding of digital marketing basics, brand-building, and CRM/Analytics toolsOrganized and detail-oriented; able to manage multiple moving parts across marketsProactive, you look for solutions and suggest improvementsA deep feel for MENA cultural nuances and driver behaviorConfident presenting campaign plans and results to senior stakeholders, comfortable in the room, not just behind the deckComfortable in Excel/Google Sheets to pull data and find the story behind the numbersHands-on with AI tools to speed up execution (content drafts, data analysis, research synthesis)Arabic and/or French required depending on market focus; English proficiency at least at B2 level for HQ collaborationPlease submit your resume/CV in English. Applications with resumes in other languages may not be considered.Why join usHelp us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.Develop your professional skills with access to mentoring, career consulting, and learning programs.Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.Work alongside people who take initiative, speak openly, and challenge themselves to grow.Improve your language skills through co-financed courses and internal speaking clubs.Final benefits may vary depending on the location.