Employer Branding Manager

Location: Remote (Egypt-based) Employment Type: Full-timeAbout the Role: We are seeking a highly strategic Branding Manager dedicated to shaping and safeguarding both our executive and corporate identities. You will be the architect behind the personal brands of prominent Gulf investors, ensuring their digital presence matches their real-world business weight, while also elevating our overarching B2B corporate brand.1. Personal Branding Strategy:Architect end-to-end personal brand identities for C-suite founders, defining their unique value proposition, digital personas, and positioning.Craft compelling narratives and act as a ghostwriter for high-tier content, including LinkedIn articles, speeches, and professional bios.Ensure executive branding closely aligns with the company’s values and corporate B2B objectives.Identify and secure premium digital visibility opportunities, including elite interviews, podcasts, and media features tailored for top-tier business figures.2. Corporate B2B Branding:Act as the ultimate guardian of the company’s brand identity, ensuring consistent messaging and visual standards across all corporate materials, website, and campaigns.Create, review, and manage brand guidelines, company profiles, pitch decks, and brochures.Monitor competitors and market trends to develop strategic positioning campaigns that leverage the founders' influence to elevate the company's reputation.3. Social Media & Audience Strategy:Oversee the social media strategy for both the founders and the company across premium platforms (LinkedIn, X, and Instagram).Act as an audience expert: map out target personas and strategically recommend the most impactful digital platforms or mediums for the content.Develop integrated content calendars and transform complex corporate milestones into engaging reels, stories, and high-quality posts.Track performance, engagement, and brand sentiment to refine the strategy continuously.4. Leadership & Communication:Provide strategic brand direction to the broader marketing team, ensuring all copy and visuals meet elite standards.