ETIC, Content & Digital Marketing Senior Associate

PwC · Cairo, Egypt · Posted 2026-01-21

Line of ServiceInternal Firm ServicesIndustry/SectorTechnologySpecialismIFS - AdministrationManagement LevelSenior AssociateJob Description & SummaryWe are looking for a creative and detail-oriented Content & Digital Marketing Specialist to join our marketing and communications team! This role will help us bring our voice to life across digital channels and support high impact thought leadership pieces for online forums in social media.Key Responsibilities:Manage PwC ETIC digital channels and implement digital marketing strategies for social media aligning with the company’s goals. Own the monthly social media, digital PR and thought leadership calendar Craft compelling stories around ETIC capabilities, people, and differentiators. Build online brand presence through media outreach, and relationship-building with journalists/influencers/podcast hosts. Conceptualize and write, high-quality thought leadership content pieces for LinkedIn. Formulate and execute a strategy to position the brand and its leaders as experts and influencers in the digital marketing space. Secure interviews and talks with online publications. Stay informed on the latest industry trends, innovative ideas, and forces shaping the digital marketing landscape to ensure content and channels remain relevant and forward-looking. Track and analyze content performance using data to identify trends, gather insights, and provide actionable feedback to optimize future content efforts. Work closely with internal subject matter experts, to bring internal stories to life. What You will Bring :5+ years of experience in content writing, digital marketing, and digital PR. Excellent English writing and editing skills. Ability to turn technical input into human-centered, brand-aligned content. A passion for storytelling, design thinking, and clean brand expression. A proven experience across major social media platforms (especially LinkedIn & TikTok), a strong grasp of emerging trends, and the ability to strategically enhance reach and engagement. Previous experience working in the tech field. Required SkillsOptional SkillsAccepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Communication, Communications Strategy, Content Marketing, Content Strategy, Content Writing, Creative Design, Creativity, CRM Software, Customer Acquisition, Customer Engagement, Customer Insight, Data-Driven Insights, Data Storytelling, Digital Marketing, Digital Rights Governance, Digital Strategies, Embracing Change, Emotional Regulation, Empathy, Inclusion {+ 23 more}Desired Languages (If blank, desired languages not specified)Travel RequirementsNot SpecifiedAvailable for Work Visa Sponsorship?NoGovernment Clearance Required?NoJob Posting End Date

Apply for this role

Preparing for a Marketing role

  • Show work, not slogans: attach real campaigns, decks, or briefs you owned end-to-end.
  • For brand + trade marketing roles expect a case study or a written brief — plan for a take-home lasting a few hours.
  • Numbers you can defend beat numbers you cannot — cite reach, conversion, or spend efficiency only when you know how they were measured.

Other open roles at PwC

See all 404 open roles at PwC →

Related jobs in Marketing

About PwC

Consulting

One of the world's leading professional services networks, delivering audit, tax, and advisory solutions across 152 countries.

What you should know

  • 788+ people in Egypt: PwC has over 788 people in Egypt, including 17 partners and 18 directors, working from offices in Cairo and Alexandria.
  • $10m innovation centre: PwC invested US$10 million to open its Egypt Technology and Innovation Centre (ETIC) in Cairo, inaugurated in 2023 by Egypt's Minister of Communications and Information Technology.
  • Regional delivery from Cairo: ETIC launched with around 400 technology experts and a target of creating 5,000 jobs, delivering solutions for PwC clients across the Middle East and Europe.

How they work

  • Act with integrity — Speak up for what is right, especially when it feels difficult; do business ethically and deliver on commitments.
  • Make a difference — Stay informed and ask questions about the future; respond with agility to changing needs and create positive impact.

Recent update

PwC's 29th Global CEO Survey: Middle East findings — Egypt among top investment destinations. Released on 20 January 2026 and based on responses from more than 300 regional CEOs, PwC's 29th Global CEO Survey for the Middle East found that 88% of Middle East CEOs expect economic growth to strengthen. Egypt was nam…

Visit the PwC hub on Take-Off →