Events & Activations Specialist

We are looking for a creative and execution-focused Events & Activations Specialist to support the business's reputation and brand presence across multiple portfolios through impactful events and high-energy activations. This role will play a key part in delivering engaging brand experiences, strengthening corporate image, and driving audience engagement through innovative on-ground executions.The ideal candidate will collaborate closely with internal stakeholders, brand teams, agencies, and external partners to execute memorable campaigns and "talk-of-the-town" activations that elevate brand equity and consumer connection.Key ResponsibilitiesPlan, coordinate, and execute brand events, activations, sponsorships, and experiential marketing initiatives across brands. Support the delivery of strategic activations that enhance brand visibility, engagement, and corporate reputation. Collaborate with brand leads, agencies, vendors, and internal stakeholders to ensure smooth and high-quality event execution. Contribute to creative concepts and experiential ideas that create impactful consumer experiences and media buzz. Manage event logistics, timelines, budgets, supplier coordination, and operational execution. Ensure brand consistency and compelling storytelling across all activations and event touchpoints. Coordinate with PR and communications teams to maximize event exposure and audience engagement. Monitor activation performance and gather post-event insights and recommendations for continuous improvement. Maintain strong relationships with agencies, suppliers, venues, and event partners. Stay updated on industry trends, experiential marketing innovations, and audience engagement opportunities. RequirementsBachelor's degree in marketing, Communications, Event Management, Business, or a related field. 2-5 years of experience in events, activations, experiential marketing, or brand engagement roles. Proven experience supporting and executing events, activations, and on-ground campaigns. Strong project management and organizational skills with attention to detail. Excellent communication and stakeholder coordination abilities. Creative mindset with the ability to contribute innovative activation concepts and ideas. Ability to manage multiple projects simultaneously in fast-paced environments. Strong problem-solving and execution capabilities under tight timelines. Experience working with agencies, vendors, and external partners is preferred. Flexible and adaptable, with willingness to support events outside standard working hours when required