Founding Growth Operator / Commercial Systems Manager

We are now hiring a Founding Growth Operator / Commercial Systems Manager to turn these assets into a disciplined, working commercial system.The RoleThis is not a social media role.This is not a pure content role.This is not a generic digital marketing role.This is a growth + commercial systems + conversion execution role for someone who can help build and run the client acquisition engine behind a premium advisory business.Your job is to help Cognessa:attract the right leadsqualify them properlyroute them into the right offerimprove conversionbuild a cleaner, faster, more disciplined pipelineYou will work across growth, funnel execution, CRM, outbound, offer packaging, and conversion improvement.What You’ll Own1) Commercial Funnel ExecutionTurn existing offers, pages, and assets into a clearer acquisition and conversion systemImprove the path from traffic / lead to advisory conversation, proposal, and paid engagementReduce friction across landing pages, forms, follow-up, and handoff2) CRM & Pipeline OperationsImprove and manage CRM structure, stages, tags, and follow-up workflowsEnsure leads are routed, tracked, and followed up consistentlyImprove visibility over pipeline health, response times, and next actions3) Lead Generation & Demand CaptureBuild and run practical lead-generation activities across channels such as LinkedIn, email outreach, referrals, partnerships, and targeted campaignsHelp identify which channels are producing qualified conversations rather than noiseSupport growth experiments and approved campaign tests where commercially justified4) Conversion & Offer OptimizationImprove landing pages, offer pages, CTAs, and lead capture logicHelp sharpen offer packaging and conversion flow around advisory, readiness, workshop, and productized consulting offersSupport proposal follow-up and commercial momentum5) Reporting & Commercial DisciplineProduce disciplined weekly reporting covering:lead generation activitylead sourcesfunnel and pipeline performancebooked calls / advisory conversationsproposal activitypipeline statuskey bottlenecks and recommended actionsFirst 30 Days: What We ExpectWe are not hiring for a slow ramp.Within the first 30 days, we expect this role to deliver a clear operational push, not just observations.By the end of the first month, you should have:1) A clear commercial audit of the current setupReview and assess:public website and digital presencelead capture and inquiry flowscommercial infrastructurecurrent offers and conversion pathscurrent acquisition effortskey friction pointsAnd present a practical view of:what is workingwhat is weakwhat is confusingwhat should be fixed first2) A tightened funnel and routing logicClarify and improve the path from:lead → inquiry / assessment → follow-up → advisory conversation → proposal / offer3) CRM and follow-up discipline in motioncleaner lead stageslead ownership / next-step claritybasic follow-up workflows runningreporting visibility in place4) Early demand-generation execution liveNot theory. Execution.This may include:outbound outreachreferral / partnership outreachemail follow-up sequencescampaign teststargeted growth experiments where justified5) Early signal in pipeline activityWe do not expect miracles in 30 days, but we do expect movement:qualified conversationsbooked advisory calls / reviewsvisible pipeline activityclear commercial learnings from executionWhat This Role Is NotThis role is not responsible for being:a full-time graphic designerthe primary brand content writera general admin assistanta passive coordinator waiting for instructionsa pure social media postera full sales closer replacing the founder in advisory salesYou will have operational and specialist support where needed.The goal is not for you to do everything manually.The goal is for you to drive the system, own the commercial execution, and push results.Support & Resources AvailableYou will not be working alone from scratch.Cognessa can provide:existing offers and advisory assetsexisting digital infrastructurecore commercial setupfounder input and decision supportoperational coordination supportaccess to specialist resources when neededaccess to approved growth resources when commercially justifiedWhat We’re Looking For3+ years in growth, commercial operations, RevOps, consulting growth, B2B marketing, or related rolesStrong understanding of B2B service / advisory / consulting businessesExperience building or improving funnels, lead flows, CRM systems, or commercial processesStrong execution mindset, not just strategy languageComfortable working with founders and premium / high-trust offersStrong English communicationAble to work independently, move fast, and prioritize wellStrong preference for candidates with experience in one or more of the following:consulting or advisory businessesexecutive / high-ticket B2B offersAI, governance, compliance, risk, strategy, or transformation-related marketsfounder-led or early-stage operating environmentsHow Success Will Be JudgedThis role will be judged on commercial traction and execution quality, not activity volume.Success will be measured by:quality of leads entering the pipelineinquiry / assessment to conversation conversionadvisory review / discovery call bookingsproposal activity and commercial follow-throughpipeline discipline and CRM visibilityspeed and quality of execution in the first monthability to identify bottlenecks and improve them quickly