About the CompanyOur client is a fast-growing subscription-based eCommerce company focused on getting people outdoors and engaging in meaningful experiences. Their products are distributed through major retail partners as well as direct-to-consumer channels. Following a recent ownership transition, the company is now focused on building a lean, profitable, and sustainable growth engine.Position OverviewWe are seeking a Growth Marketing Manager / Paid Media to take full ownership of paid media execution and optimization for a scaling subscription eCommerce business.This role will primarily focus on Meta Ads, with potential expansion into Google and Bing. The ideal candidate will be comfortable stepping into an under-structured account, bringing order, and driving measurable performance improvements.Core ResponsibilitiesOwn and restructure the Meta Ads account, including:Campaign consolidation (CBO)Audience targeting refinementExclusion list managementEstablishing a scalable account structureBuild and execute a structured creative testing framework with clear pass/watch/kill thresholds and proper documentationOptimize and scale campaigns toward blended ROAS targets (floor: 2.0x, target: 2.5x)Deliver weekly performance reports including:Spend, ROAS, CPA, CTR, CVRCreative performance insightsClear analysis and actionable recommendationsManage and maintain:Audience exclusionsCustomer match listsLookalike audiencesData freshnessCollaborate with creative teams and external partners by providing performance insights to guide asset productionProactively identify:Performance anomaliesBudget pacing issuesTracking discrepanciesAttribution gapsDiagnose post-click conversion issues across landing pages and checkout flowsMaintain consistent campaign naming conventions and account organization standardsWhat Makes You a Strong FitYou bring structure to chaos and can quickly clean up disorganized ad accountsYou are data-driven but action-oriented—you know what to do with the numbersYou build systems where data informs creative, and creative informs scalingYou are proactive, spotting issues before they escalateYou communicate clearly and collaborate effectively across teamsRequirements3+ years of hands-on experience managing Meta Ads with at least $10K+ weekly spendStrong understanding of:Campaign consolidation (CBO)Audience segmentation and exclusionsExperience with:Meta Pixel and CAPI setup & debuggingAttribution models and blended vs platform ROASProven experience running structured creative testing (minimum 3+ new creatives weekly)Track record of improving underperforming or messy accountsStrong analytical skills using Excel / Google SheetsExcellent written English for reporting and cross-team communicationPreferred SkillsExperience with Google Ads (Search, PMax, Shopping, Display, YouTube/Demand Gen)Experience with Microsoft/Bing AdsFamiliarity with Google Tag Manager or server-side tracking (e.g., Addingwell)Experience with Enhanced Conversions and advanced tracking setupsBackground in D2C subscription or eCommerceExperience with platforms like Shopify, Klaviyo, RechargeFamiliarity with analytics tools such as Source MediumExperience with TikTok Ads