Head of Cards Business.Egypt- Products- Cards.Retail Banking

Drive Cards Business growth in the market, build payments strategy including product positioning, portfolio optimization and growing the credit cards base through driving customer acquisitions plan. Create and lead EOP growth with a consequent increase in profitable ANR with a view towards increasing the overall profits of the business. This to be achieved through the overall increase in customer take up, customer activity and engagement and customer loyalty towards the segment specific card programs.