Head of Design and Branding

Head of Design & BrandingJob SummaryThe Head of Design & Branding is responsible for leading the company's visual identity, creative direction, and brand strategy across all customer touchpoints. This role ensures brand consistency while driving innovative design solutions that support business objectives, marketing campaigns, product launches, and corporate communications.The ideal candidate combines strategic brand thinking with exceptional creative leadership and has experience managing multidisciplinary design teams in a fast-paced environment.Key ResponsibilitiesBrand Strategy & ManagementOwn and evolve the company's visual identity and brand guidelines.Develop and execute branding strategies aligned with business goals.Ensure consistent brand representation across all online and offline channels.Lead brand positioning initiatives for new products, services, and campaigns.Conduct regular brand audits to maintain consistency.Creative LeadershipLead, mentor, and develop the design team, including Graphic Designers, Motion Designers, UI/UX Designers (if applicable), Illustrators, and Creative Specialists.Set the creative vision and quality standards across all design outputs.Review and approve creative concepts before publication.Foster innovation and continuous improvement within the creative team.Design ManagementOversee the creation of:Digital marketing assetsSocial media creativesPrint materialsPackagingPresentationsWebsite visualsCorporate brandingEvent brandingAdvertising campaignsInternal communication materialsEnsure all deliverables meet quality, branding, and business standards.Cross-Functional CollaborationPartner closely with Marketing, Content, PR, Product, HR, Sales, and Operations.Translate business objectives into compelling creative solutions.Support employer branding initiatives and recruitment campaigns.Collaborate with external agencies, printers, photographers, and production vendors when required.Project & Resource ManagementManage creative workflows and project timelines.Prioritize design requests based on business impact.Allocate resources effectively across multiple projects.Establish and improve creative processes and approval workflows.Monitor team performance and project delivery.Innovation & Market TrendsStay updated on design trends, branding innovations, AI creative tools, and emerging technologies.Introduce new creative techniques and technologies that improve efficiency and quality.Benchmark competitors and industry best practices.Leadership ResponsibilitiesBuild and develop a high-performing creative team.Conduct performance reviews and coaching sessions.Identify training and development needs.Create a collaborative, innovative, and accountable team culture.Recruit and onboard creative talent as needed.Key Performance Indicators (KPIs)Brand consistency scoreOn-time delivery of creative projectsInternal stakeholder satisfactionCreative quality and approval rateCampaign performance supportTeam productivityBrand awareness metricsReduction in design revisionsEmployee engagement within the design teamQualificationsBachelor's degree in Graphic Design, Visual Communication, Branding, Fine Arts, Marketing, or a related field.Master's degree is a plus.Experience5-8+ years of experience in graphic design, branding, or creative leadership.Minimum 2-3 years in a managerial or head-of-department role.Experience leading multidisciplinary creative teams.Experience working with corporate brands or multi-brand environments.Agency experience is a plus.Technical SkillsExpert in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).Proficiency in Figma and other collaborative design tools.Strong understanding of typography, color theory, layout, and visual storytelling.Knowledge of print production and digital design standards.Familiarity with AI-powered creative tools.Understanding of UI/UX principles is an advantage.Experience with project management platforms (Asana, Monday.com, ClickUp, Jira, Trello, or similar).Apply Here : monica.wassim@coaholding.com