Role PurposeTriStratus is seeking a hands on digital marketing leader to build and run a measurable inbound marketing function that generates real business inquiries.The primary purpose of this role is to generate genuine inbound demand through digital marketing activity. Brand awareness is important, but secondary. This role requires someone who can take ownership of digital marketing outcomes, execute directly, improve performance over time, and build a more structured and repeatable marketing function.Role SummaryThe Head of Digital Marketing & Social Media is responsible for owning and executing TriStratus’s external digital marketing presence from end to end.This role leads the planning, execution, optimisation, and reporting of digital marketing activity across social media, paid campaigns, website conversion journeys, landing pages, SEO, content publishing, and brand execution. The role is accountable for generating real inbound inquiries, improving website to inquiry conversion performance, and managing paid campaign efficiency.What This Role Is NotThis role is not a pure brand role.This role is not an agency management role.This role is not a strategy only role.This is a hands on leadership role for someone who can personally execute campaigns, manage channels, improve landing pages, maintain tracking integrity, direct creative output, and drive measurable inbound demand.Success in the RoleSuccess in this role means:building a repeatable and improving inbound demand generation functiongenerating real inbound inquiries across the channels in scopeimproving website to inquiry conversion performancemanaging paid campaigns with commercial disciplineusing performance data to improve outcomes over timemaintaining brand consistency across digital channels and collateralbuilding a more structured and scalable marketing functionKey ResponsibilitiesDigital Demand GenerationOwn digital marketing activity with a primary focus on generating real inbound inquiriesBuild, execute, and improve campaigns across LinkedIn, Google Ads, Facebook Ads, and the company websiteRun integrated campaigns using organic content, paid media, landing pages, webinars, and website conversion pathwaysIdentify activity that is not delivering results and make changes based on evidenceSocial Media and ContentOwn the company’s social media presence and publishing cadenceDevelop and execute the social media content calendarWrite post copy, campaign messaging, and channel specific content in clear, commercially effective EnglishManage day to day community activity and escalate genuine sales inquiries to the Sales teamCoordinate the promotion and publishing of leadership thought leadership contentPaid CampaignsPersonally plan, launch, manage, and optimise paid campaigns across LinkedIn Ads, Google Ads, and Meta AdsOwn campaign setup including targeting, copy, budgets, formats, conversion actions, and optimisation approachRun structured testing across copy, creative, audiences, and landing pagesImprove cost per real inbound inquiry and overall campaign effectivenessWebsite, SEO, and ConversionOwn the company website as a marketing and conversion assetPersonally build, edit, and improve WordPress landing pages, forms, and on page contentImprove website to inquiry conversion rate through stronger messaging, structure, calls to action, forms, and user flowOwn SEO execution including on page optimisation, metadata, and content improvementsEnsure tracking integrity across ads, landing pages, forms, website events, GA4, GTM, and conversion eventsReporting, Brand, and CoordinationProduce monthly marketing performance reports with analysis and recommendationsMaintain marketing data hygiene including naming conventions, UTM discipline, and reporting consistencyMaintain and strengthen brand consistency across digital channels and marketing collateralLead the designer through clear briefs, direction, and approval standardsSupport digital promotion for webinars, customer events, and occasional partner activitiesOwn the annual marketing calendar and campaign planDocument and improve what works so the function becomes more consistent and scalableDecision RightsThis role owns day to day digital marketing execution within agreed business priorities and approved budget, including channel execution, campaign optimisation, content scheduling, website and landing page changes, and budget allocation within the approved plan.Mandatory ExperienceCandidates must have:at least 3 years of relevant hands on experience in digital marketing, demand generation, or performance marketingin house experience within an MSP or similar B2B managed IT or Microsoft services environmentproven experience generating inbound inquiries for managed IT services, Microsoft 365, and Azure serviceshands on experience across both organic and paid demand generationhands on experience managing LinkedIn Ads, Google Ads, and Meta Adshands on experience with WordPress, SEO, GA4, Google Tag Manager, and end to end conversion trackinghands on experience owning a full marketing calendar and campaign planstrong copywriting ability for B2B technology servicesexcellent written English for MSP, Microsoft 365, and Azure audiencesthe ability to translate technical services into commercially clear marketing messagesa proven ability to identify what is not working and improve outcomes through testing, optimisation, and course correctiona proven track record of working independently with minimal directionCandidates from non B2B, non technology sectors are not suitable for this role. Agency only backgrounds are not suitable for this role.Preferred ExperienceThe following would be advantageous:experience with marketing automation platforms such as Zoho Marketingexperience supporting webinar and digital event campaignsexperience packaging case studies, testimonials, and customer success contentexperience improving marketing process structure and documentationEvidence Required at InterviewCandidates must be prepared to:discuss specific campaigns they personally planned and executedexplain the objective, actions taken, and results achievedshow evidence of inbound inquiry generationdiscuss landing pages, paid campaigns, tracking setup, and optimisation decisions they handled personallyprovide references who can validate their role in the results presentedOtherThis role may require occasional travel in support of company events, campaigns, or related marketing activity.