Location: Remote (Egypt) or On-Site (Tripoli, Libya)Company: Jadawel Stationery & Office Equipment / The Toy Store LibyaEmployment Type: Full-Time — Senior Management RoleAbout UsJadawel Stationery & Office Equipment and The Toy Store Libya are among Libya’s leading retail and wholesale businesses in stationery, educational supplies, toys, and office equipment. With a large physical retail presence and nationwide distribution capabilities, we are now investing heavily in building a market-leading e-commerce and omnichannel operation.Role OverviewWe are seeking an experienced and commercially driven Head of E-Commerce & Omnichannel Growth to lead the strategy, development, and execution of our online retail and wholesale channels.This role is accountable for driving online revenue, improving customer experience, optimizing operations, and integrating digital channels with our physical retail and distribution network.The successful candidate will function as a business leader — not just a marketing or technical specialist.Key ResponsibilitiesRevenue Growth & StrategyOwn and deliver online sales targets and profitabilityDevelop and execute the overall e-commerce strategyIdentify new growth opportunities across B2C and B2B channelsOptimize pricing, promotions, and product mixProduct & Merchandising ManagementOversee online catalog development and product presentationPlan seasonal campaigns (Back-to-School, Ramadan, Eid, etc.)Create bundles, kits, and promotional offersManage slow-moving inventory through online initiativesOperations & FulfilmentDesign and optimize order processing workflowsImprove delivery reliability and customer satisfactionManage returns and after-sales processesCoordinate with warehouse and logistics teamsDigital Marketing & Customer AcquisitionLead performance marketing strategy across social media and digital channelsOversee paid advertising, retargeting, and campaign optimizationDevelop customer retention and loyalty initiativesManage online brand presenceB2B / Wholesale Channel DevelopmentDevelop and grow online wholesale and institutional salesCreate bulk pricing strategies and account programsSupport schools, offices, and resellersData, Analytics & Systems IntegrationAnalyze sales performance and customer behaviorMonitor key KPIs and prepare management reportsLeverage inventory and ERP data to drive decisionsRecommend system improvements and automationLeadership & Cross-Functional CoordinationWork closely with retail, procurement, and logistics teamsManage external vendors and service providersBuild and lead a future e-commerce team RequirementsEssential Experience5–10+ years in e-commerce, digital commerce, or online retailProven track record of revenue growth in an online businessExperience managing full e-commerce operations end-to-endStrong commercial and analytical mindsetPreferred ExperienceRetail or FMCG background (toys, stationery, consumer goods)Experience in COD markets or emerging economiesB2B or wholesale sales experienceMENA market exposureKey SkillsStrategic thinking with hands-on execution abilityStrong leadership and project management skillsData-driven decision makingExcellent communication in English (Arabic is a plus)Advanced Excel and reporting skillPersonal AttributesEntrepreneurial mindsetResults-oriented and accountableAble to operate in fast-changing environmentsProblem solver with strong initiativeCustomer-focused