About AxisWe believe financial services should be more accessible, that’s why we started Axis. A fully interoperable mobile wallet which enables users to send and receive money from any mobile wallet in Egypt, pay their bills, buy anything online with a virtual Visa card, or scan any QR code to pay for anything in-person.Axis empowers small businesses with simplified digital payments to compete & grow. Our digital banking platform enables small businesses to seamlessly manage payments to employees and suppliers. Small businesses can now send salaries, reimbursements and instantly pay their suppliers on any mobile wallet in Egypt.Overview Of The RoleWe are seeking a performance-driven, growth-oriented Head of Marketing to own Axis’s end-to-end growth engine. This is a hands-on leadership position focused on scaling acquisition, optimizing CAC/LTV, increasing retention, and building a high-performance marketing organization that drives measurable business impact.Key Responsibilities Marketing & Growth Strategy LeadershipDefine and own Axis’s overall marketing strategy, in partnership with the CEO and leadership.Own consumer growth, customer acquisition, retention, and revenue contribution.Translate business goals into measurable marketing KPIs and scalable growth plans. Performance Marketing & Acquisition (Core Focus)Build and scale a high-performance acquisition engineOptimize all paid channels for CAC, LTV, ROI, and conversion efficiency.Drive measurable footfall and activation through Axis branches, kiosks, and partner networks.Implement strong attribution models and performance tracking frameworks.Continuously test, optimize, and scale campaigns using experimentation methodologies.This role requires deep, hands-on experience in performance marketing and managing substantial acquisition budgets. Retention, Engagement & Lifecycle MarketingDevelop and own lifecycle marketing strategies to maximize activation, engagement, and retention.Design onboarding journeys and education campaigns to increase feature adoption.Build cross-sell, upsell, and re-engagement campaigns driven by data insights.Partner closely with Product and Data teams to:Analyze funnel performanceIdentify drop-off pointsImprove frequency and customer lifetime value Brand, Communication & Creative DirectionBuild a strong, consistent, and trusted Axis brand across digital, retail, and partner channels.Lead integrated campaigns that combine performance and brand impact. Data, Analytics & Budget OwnershipDefine and track KPIs including CAC, LTV, ROAS, retention rates, funnel conversion, and channel ROI.Own and allocate the marketing budget strategically to maximize performance and growth.Deliver regular performance reporting to leadership with actionable insights. Team Leadership & Cross-Functional ImpactBuild and lead a high-performing marketing team across performance, brand, content, CRM, and retail marketing.Collaborate closely with Product, Sales, Operations, and Leadership to align growth initiativesRequirements7–12+ years of marketing experience with strong performance focusProven success scaling acquisition in fintech, telco, or high-growth techExpertise in paid media, funnel optimization, CAC/LTV management, and analyticsExperience managing significant marketing budgetsStrong leadership and analytical mindsetFluent in Arabic and EnglishPerks of Working @ AxisMedical Insurance (for you and your family)Life InsuranceGym SubscriptionFlexible PTOCompetitive leave policy including extended maternity & paternity leave