This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.Our client is a forward-thinking company with a 26-year legacy in the dental industry, specializing in omnichannel marketing strategies that drive measurable ROI. The organization is committed to modernizing its delivery model while protecting its core values, client relationships, and long-standing market reputation.LocationFully Remote (Work from Home) | 9 AM – 5 PM PSTRole OverviewThe Head of Marketing – Omnichannel Strategy & Performance Lead will unify, stabilize, and scale the company’s omnichannel marketing model. This role is responsible for defining what can be truthfully promised to clients, what drives retention, and what scales without eroding margin.The ideal candidate is a strategic thinker and performance unifier who can lead through the AI shift while protecting legacy strengths and ensuring operational efficiency. This position oversees channel alignment, ROI enforcement, AI modernization, and team unification around measurable outcomes.Key ResponsibilitiesStrategic Leadership & Performance UnificationAlign all marketing channels into one cohesive performance engineEnsure all efforts contribute to measurable, defensible ROIEstablish realistic ROI benchmarks (5:1 baseline; 8:1+ on optimized accounts)Guide budget allocation across channels based on performance dataDefine scalable service packaging that delivers consistent results while protecting marginAI Integration & ModernizationLead strategic AI integration across SEO, AEO, content, and workflow automationIdentify high-leverage AI tools that improve performance and operational efficiencyEducate internal teams on relevant AI advancements and oversee implementationRedesign processes where automation improves speed, scalability, and marginPosition the organization as AI-forward in both messaging and deliveryOperational OversightOversee specialists across SEO, AEO, GEO targeting, website CRO, Google Ads, Meta Ads, AI content distribution, social omnipresence, video integration, and funnel trackingAnalyze performance weekly, detect underperformance early, and diagnose root causesDirect strategic pivots and reallocate budget and effort to align with revenue outcomesDashboard & ROI EnforcementInterpret combined ROI across channels, distinguishing contribution vs. attributionAnalyze cost per qualified call, close rates, case value, and patient lifetime valueEvaluate service mix profitability and ensure all channels drive revenue impactContinuously assess operational requirements needed to achieve 8–10x ROICultural & Organizational LeadershipAct as a calm, grounded leader who unifies teams around performanceChallenge assumptions constructively while maintaining alignment and stabilityProtect performance integrity, brand promise, client retention, pricing discipline, internal alignment, and margin during merger and expansionQualificationsExperience7+ years in senior marketing leadership roles (Head of Marketing, Performance Director, Growth Lead, Agency Operator)Proven experience in B2B services, healthcare, or multi-location service businessesExperience overseeing multi-channel marketing teamsTrack record of modernizing competitive industries with outside-industry thinkingSkillsStrong understanding of local search, paid acquisition, and aligning dashboards to revenue outcomesDeep knowledge of ROI modeling, contribution analysis, and performance metricsStrategic budget allocation and channel performance optimizationAbility to guide specialists without direct execution or micromanagementData-driven decision-making combined with strategic creativityOperational efficiency mindset with focus on scalability and margin protectionHigh emotional intelligence, confidence, and maturity in leadershipWhat Success Looks LikeExternallyClear, defensible ROI narrative clients understand and trustStable 5:1 ROI baseline across accounts8:1+ ROI on optimized accountsReduced churn and increased upsells driven by proven performanceInternallySimplified, scalable service packagingClear performance standards across channelsAI-integrated workflowsFaster decision-making and leaner execution with higher outputBusiness-LevelDefensible, scalable base productClear upsell ladderImproved contribution marginStronger positioning in DSO and dental marketsSustainable growth during merger expansionOpportunityThis is a high-impact leadership opportunity to shape the future of a 26-year-old organization. The Head of Marketing will modernize the delivery model, unify omnichannel performance, integrate AI strategically, and drive scalable, sustainable growth while protecting legacy strengths. This role offers significant strategic influence and long-term leadership potential.Application Process:To be considered for this role these steps need to be followed:Fill in the application formRecord a video showcasing your skill sets