York Towers is the development arm of the York Holding Group. Through continuous research and the ability to predict emerging trends, the company keeps an edge over the market. Playing a leading role in driving the successful development and diversification of one of the most vital economic sectors, York Towers is committed to creating residential products across the country that provide residents with distinctive, universal, multicultural, and enriching lifestyles. York Towers is the exclusive developer of luxury real estate worldwide. The company aims to become a leading real estate player through an efficient business model and advanced technologies used for designing and construction. Since its establishment in 2016, York Towers has delivered 20 real estate properties and runs six dynamic projects. York Towers operates eight offices in five countries across three continents.Job summary: The Head of Marketing is responsible for increasing brand awareness & driving user acquisition for all of business lines (sales, rentals, & short-term rentals). Able to leverage AI-powered marketing tools to optimize campaigns, ensuring maximum return on investment (ROI) & efficient achievement of all marketing targets. Reporting to the CBDO, he/she will lead the Marketing Growth, Branding & PR functions to achieve the objectives.Main Functions & Responsibilities: Strategic Planning & ROI Management: Develop & execute a comprehensive marketing strategy focused on achieving marketing objectives. Will be directly responsible for the marketing budget & demonstrating a clear ROI for all campaigns & marketing activities in plan, ensuring efficient use of resources to meet business goals.AI-Driven Performance Marketing: Utilize & optimize AI marketing tools to run the marketing operation. This includes leveraging AI for audience segmentation, SEM bid optimization, & content personalization to achieve web traffic, app download, conversion targets, and other activities with maximum efficiency.Brand & PR: Lead all branding initiatives & public relations efforts. Manage media relationships, secure high-impact features in industry publications & build Dwelleo’s reputation as the leading digital real estate marketplace.User Acquisition & Growth: Drive user growth through multi-channel marketing campaigns, including search engine marketing (SEM), social media, content marketing, & email campaigns.Team Leadership: Build, mentor, & lead a high-performing marketing team. Foster a data-driven culture & ensure alignment with sales & business development teams.Qualifications & Requirements: ● Bachelor's degree in Marketing, Communications, or a related field; Master’s degree is a plus.● Proven experience (5+ years) in a senior marketing role, preferably within a tech, e-commerce, or proptech company.● Demonstrated success in building brand equity from the ground up.● Proven track record in scaling users’ acquisition & increasing web traffic & app downloads.● Extensive experience with AI marketing tools & platforms.● Proven track record of managing budgets & demonstrating a positive ROI on marketing activities.