Company DescriptionWaterkind™ is redefining hydration with clean, functional drinks designed for the realities of daily life, training, and recovery. By prioritizing accessibility and quality, we aim to make hydration a seamless part of everyone’s routine. As an innovative company, we are setting a new standard in the beverage industry.Less than a year in, we are already live across leading supermarkets, convenience stores, delivery platforms, cafés, and premium gyms.We are still early. But we are building something real.Role DescriptionWe are looking for a Head of Sales to lead and scale Waterkind’s sales function, with a strong focus on building and expanding our traditional trade channel while driving performance across existing accounts. Today, Waterkind is already present across modern trade, convenience, e-commerce, and key lifestyle locations. The next phase is about depth and scale. Growing sales per door across existing accounts, while unlocking traditional trade as the largest growth opportunity.This role is not about putting the product everywhere.It is about putting it in the right places, and making sure it performs once it is there.You will be responsible for increasing sales per door, strengthening in-store execution, and building a high-performing merchandising function.A core part of this role is leading expansion into traditional trade, unlocking a significantly larger market opportunity and building a scalable route-to-market across a highly fragmented channel.You will own and grow relationships with distributors and wholesalers, ensuring strong execution and coverage while we continue building our internal capabilities.This is a hands-on leadership role.You will set the strategy, build the team, and execute on the ground. We are looking for someone comfortable being in the field, solving problems in real time, and driving execution day to day.You will lead, but you will also execute consistently.Key Responsibilities Sales Growth and Channel ExpansionOwn revenue growth across all channels including modern trade, convenience, e-commerce, and HoReCaIncrease sales per door through stronger execution, visibility, and sell-throughIdentify and prioritize the right channels, accounts, and locations to drive high-quality, sustainable growth Lead expansion into traditional trade and build a scalable route-to-market strategy Distribution and Route to MarketBuild and scale traditional trade distribution across a fragmented network of outletsManage and grow relationships with distributors and wholesalersEnsure strong coverage, execution, and availability across all partner networksBuild and refine distribution strategy as we scale our internal fleet and capabilitiesBalance direct and partner-led distribution to maximize efficiency and control Merchandising and In-Store ExecutionBuild and lead a merchandising team from the ground upEnsure strong shelf presence, availability, and brand visibility across all locationsSet execution standards and KPIs for field teamsContinuously improve in-store performance and brand presence Account Management and PartnershipsManage relationships with key retail and strategic partnersNegotiate listings, expansions, and commercial termsAlign closely with partners to drive mutual growth Team Building and LeadershipHire, train, and lead the sales and merchandising teamsBuild a culture of ownership, accountability, and performanceSet targets, track performance, and drive resultsWhat We Are Looking ForProven experience building or scaling traditional tradeExperience managing distributors, wholesalers, or route-to-market modelsHands-on operator who is comfortable being on the ground, not just managing from a distanceStrong bias for action and executionWilling to roll up their sleeves and solve problems directlyProven experience in sales leadership within beverages, consumer, or lifestyle brandsStrong understanding of modern trade, traditional trade, and distribution in EgyptExperience building and leading field sales or merchandising teamsTrack record of driving revenue growth and improving sales per locationStrong commercial mindset with the ability to execute on the groundExcellent leadership, communication, and negotiation skillsAbility to operate in a fast-paced, high-growth environmentBonusExperience scaling a brand from early stage to mass distributionStrong network across retailers, distributors, and traditional tradeExperience in beverages or performance-oriented consumer brandsWhy This RoleYou will be building the sales engine of Waterkind.This is a hands-on role where execution matters as much as strategy, and where impact is visible day to day.If you like building from zero, being on the ground, and seeing the direct impact of your work, this role is for you.What you build here will define how fast we grow.