Research & develop the social media strategy to enhance brand awareness and engagement across all major platforms.Create, curate, and schedule compelling content tailored to diverse audiences, ensuring alignment with the brands mission and product offerings.Monitor, analyze, and report on social media performance metrics, providing actionable insights to optimize campaigns and drive continuous improvement.Engage with online communities, responding to comments, messages, and inquiries in a timely and professional manner.Collaborate with cross-functional teams—including marketing, analytics, and product development—to support integrated campaigns and product launches.Stay up-to-date with the latest social media trends, tools, and best practices, proactively recommending innovative approaches to audience engagement.Manage paid social media advertising campaigns, optimizing for reach, engagement, and conversion.Monitor competitor activity and industry developments to inform strategy and maintain a competitive edge.Ensure all social media activities comply with brand guidelines and regulatory requirements.