Lead Generation Specialist

Nawy Real Estate · Posted 2026-03-30

The Tenant Acquisition Specialist is responsible for managing the end-to-end process of tenant acquisition — from the moment a prospective tenant expresses interest, all the way through to contract signing. This role sits at the intersection of sales, customer service, and real estate operations, and plays a critical part in ensuring our rental units are occupied with qualified, satisfied tenants. The ideal candidate is a confident communicator, a skilled negotiator, and a detail-oriented professional who thrives in a fast-paced, target-driven environment. KEY RESPONSIBILITIES Lead Management & Initial Contact • Promptly respond to inbound inquiries from prospective tenants across all channels • Qualify leads by understanding their requirements, budget, preferred location, and move-in timeline. • Maintain an organized and up-to-date lead pipeline in the CRM system. • Follow up consistently with leads to move them through the acquisition funnel. Unit Matching & Property Showings • Review available inventory to identify units that match each tenant's specific needs and preferences. • Schedule and conduct property viewings, providing detailed and accurate information about each unit. • Present the features, benefits, and terms of available units in a compelling and professional manner. • Coordinate with property management to ensure units are show-ready at the time of viewings. Negotiation & Deal Closing • Negotiate rental terms with prospective tenants, including rent price, lease duration, payment schedules, and special conditions; within approved guidelines. • Handle objections professionally and work to find mutually beneficial solutions. • Guide tenants through application requirements and ensure all documentation is completed accurately. • Achieve and consistently exceed monthly occupancy and signing targets. Tenant Onboarding & Contract Signing • Oversee the contract preparation process in coordination with the property management team • Walk tenants through contract agreements, ensuring full understanding of all terms and conditions. • Collect required signatures, deposits, and documentation to finalize the tenancy. • Ensure a smooth handover to the property management team post-signing. QUALIFICATIONS & REQUIREMENTS Education & Experience • Bachelor's degree in Business, Marketing, Real Estate, or a related field (preferred, not required). • 1-2 years of experience in leasing, real estate sales, tenant acquisition, or a client-facing sales role. • Prior experience working with CRM tools is a strong advantage.

Apply for this role