Manager - Commerce

Publicis Commerce is the commerce acceleration practice within Publicis Media, partnering with leading CPG brands across the MENA region to drive growth across marketplaces and omnichannel retailers including Amazon, Noon, Talabat, Carrefour and emerging quick commerce platforms.As a Manager – Commerce Media, you will lead a client commerce pod, overseeing retail media strategy, execution, optimization, and performance reporting across biddable and non-biddable platforms. You will act as the primary day-to-day commerce lead for assigned brands, ensuring integration across retail media, commerce content, digital shelf analytics, and data & measurement solutions.You will guide and mentor junior team members while contributing to annual operating plans, innovation roadmaps, and cross-functional commerce projects beyond media activation.Technical & ProductLead retail media strategy, planning and optimization across Amazon Ads (Search, Sponsored Display, DSP), Noon Ads, Talabat Ads Manager, Carrefour and other key platforms.Develop annual, quarterly and event-based commerce activation plans aligned to client AOPs.Oversee campaign setup, bid strategy, pacing, audience planning, and budget allocation.Ensure strict QA standards and executional excellence across planning and activation workflows.Monitor always-on and campaign-based performance, identifying core performance drivers and optimization levers.Collaborate with analytics teams to integrate attribution models (Google Analytics, Amazon Marketing Cloud) into reporting frameworks. Guide adoption of advanced audience strategies, DSP retargeting, cross-sell and upsell strategies.Business Acumen & Operational EfficiencyTranslate client commercial objectives into measurable commerce media KPIs (ROAS, TACOS, NTB, share of shelf, incremental sales).Act as key client point of contact for commerce media discussions and performance reviews.Support senior leadership in developing Annual Operating Plans (AOPs), category growth roadmaps and media investment frameworks.Identify opportunities to drive innovation across commerce deployments (new formats, beta programs, quick commerce expansion).Oversee execution and optimization roadmaps across planning and activation teams.Innovative & Analytical MindsetTranslate client commercial objectives into measurable commerce media KPIs (ROAS, TACOS, NTB, share of shelf, incremental sales).Act as key client point of contact for commerce media discussions and performance reviews.Support senior leadership in developing Annual Operating Plans (AOPs), category growth roadmaps and media investment frameworks.Identify opportunities to drive innovation across commerce deployments (new formats, beta programs, quick commerce expansion).Oversee execution and optimization roadmaps across planning and activation teams.People & LeadershipSeeks others' feedback to develop self-awareness, strengths and address development area.Is able to proactively raise issues to improve effective team working and collaboration.Is able to communicate confidently in a clear, concise and articulate manner.Collaborates with stakeholders and embraces an inclusive based environment.Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.Able to build relationships quickly with others and engages personally with peers and clients.Treats others with respect, listens to other perspectives, especially when they are different from own.Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.Drives a culture of trust with Peers, clients and all other stakeholders.SelfIs able to take ownership for actions and deals with consequences in a mature manner.Able to adjust performance based on experiences and feedback and showcases agility and flexibility.Displays openness to the ideas of others and leverages them when beneficial for the business.Showcases curiosity and open mindset towards new ways of doing things.Is able to set high impact objectives and goes above and beyond to exceed performance.Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.Approaches situations and individuals with honesty, integrity and humbleness.Displays resilience and maintains drives and a positive outlook when faced with challenges.Education and Experience RequiredBachelor’s degree in Marketing, Business, or related field (MBA preferred).4–6 years of experience in retail media, performance marketing, or commerce roles.Proven hands-on experience across Amazon Ads (including DSP preferred), Noon, Talabat or other regional retail media platforms.Experience working with large CPG/FMCG brands.Strong understanding of attribution models and commerce measurement frameworks.Fluent English