Marketing & Brand Analyst

MY WAY · Cairo, Egypt · Posted 2026-03-03

My Way is Egypt’s leading direct selling company, recognized for our commitment to quality and innovation. With 46 branches nationwide, 5 state-of-the-art factories, and a dedicated workforce of over 3,000 employees, we offer a diverse range of over 1,200 products. Our retail sub-brands, 5 Mins (food mixes & spices) and Maderra (detergents & home care), exemplify our mission to deliver superior consumer experiences.We are seeking a motivated Marketing Specialist to join the My Way Egypt Group marketing team. The successful candidate will support various marketing activities and contribute to our marketing strategy while gaining valuable experience in a dynamic environment.Key Responsibilities: Support market research and analyze customer feedback to improve existing products and identify new opportunities. Assist in developing product category strategies and conducting competitor and pricing analysis. Collaborate with R&D on product enhancements and material improvements. Support planning and execution of new product launches, including timing based on market trends. Participate in monthly catalog planning to ensure proper product visibility and positioning. Coordinate with internal teams to ensure consistent product communication across all channels. Track performance and prepare reports, presentations, and product briefs. Bachelor’s degree in Marketing, Business Administration, or a related field.1-3 years of experience in marketing or a related field; internships are welcome.Proficiency in MS Office Suite and Canva for presentations.Excellent analytical skills to interpret basic market data.Strong communication and interpersonal skills.Ability to work collaboratively in a team environment.

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