Marketing Director

Zewail City · Giza, Egypt · Posted 2026-03-02

Zewail City of Science, Technology & Innovation is seeking a highly motivated and strategicMarketing Director to lead and strengthen the institution’s marketing, branding, andcommunications efforts. The Marketing Director will be responsible for developing and executingintegrated marketing strategies that enhance Zewail City’s brand visibility, support studentrecruitment, promote research and innovation, and strengthen engagement with keystakeholders. Key ResponsibilitiesDevelop and lead a comprehensive marketing and branding strategy to increaseinstitutional visibility at the local, regional, and international levelsStrengthen Zewail City’s brand identity and positioning across all platforms andtouchpointsDrive student recruitment and enrollment campaigns in collaboration with admissions andacademic unitsPromote research excellence, innovation, and institutional achievements through targetedcampaigns and storytellingOversee digital presence, including website, social media, and online advertising, to ensureconsistent messaging and high engagementLead media relations and public-facing campaigns to enhance reputation and awarenessDevelop content strategies highlighting faculty, students, research outputs, andpartnershipsMonitor and analyze marketing performance, visibility metrics, and audience engagementto inform decision-makingIdentify new opportunities for partnerships, sponsorships, and external outreach thatenhance institutional profileEnsure alignment between marketing, communications, and institutional strategyManage and develop the marketing team, agencies, and vendors to deliver high-qualityoutcomes Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’spreferred)Minimum of 8 years of marketing experience, including at least 3–5 years in a leadership ormanagerial role.Proven experience in a senior marketing leadership roleStrong strategic thinking, leadership, and communication skillsExperience in higher education, research institutions, or complex organizations is an advantageDemonstrated ability to manage multi-channel campaigns and teams

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