Marketing Lead – IT Solutions (Remote)REQUIRED: Apply via BambooHR & CriteriaBambooHR: https://gigakom.bamboohr.com/careers/26Criteria: https://www.ondemandassessment.com/o/JB-LJA89H9DC/landing?u=1085249Full-Time, Part-Time, or Contract | Competitive Compensation + Performance IncentivesAbout GigaKOMFor more than 15 years, GigaKOM has delivered enterprise-level IT solutions to California K–12 school districts, higher education institutions, state and local agencies, and commercial organizations. Through strong partnerships with leading manufacturers and distributors, we provide secure, scalable, and cost-effective technology solutions.As GigaKOM continues to expand its market presence and enter new verticals, we are seeking a Marketing Lead to drive brand growth, demand generation, and partner engagement across California and beyond.This role is ideal for a strategic and hands-on marketing professional who thrives in a fast-paced, growth-oriented environment and is passionate about building impactful marketing programs within the technology sector.LocationRemote – CaliforniaThis is a fully remote position supporting marketing initiatives across California and national/international campaigns.Position OverviewThe Marketing Lead is responsible for developing and executing GigaKOM’s overall marketing strategy, driving brand awareness, lead generation, partner marketing, and digital engagement.This is a high-impact, cross-functional leadership role that works closely with Sales, Leadership, and Technology Partners to position GigaKOM in the market, generate pipeline, and support revenue growth.The ideal candidate combines strategic marketing vision with hands-on execution, with experience in B2B technology marketing, campaign management, and partner collaboration.What You’ll DoMarketing Strategy & LeadershipDevelop and execute a comprehensive marketing strategy aligned with company growth goalsDefine brand positioning, messaging, and go-to-market initiativesIdentify new marketing channels, campaigns, and growth opportunitiesEstablish KPIs and measure marketing performance and ROIDemand Generation & Campaign ManagementDesign and execute multi-channel campaigns to generate qualified leadsManage email marketing, digital campaigns, and content distributionBuild and optimize marketing funnels aligned with sales objectivesTrack, analyze, and report on campaign performance and conversion metricsPartner & Vendor MarketingCollaborate with technology partners (Cisco, HPE Aruba, cybersecurity vendors, etc.) on joint campaignsDevelop and manage co-marketing initiatives and MDF-driven programsBuild long-term partner marketing relationships and campaignsAlign messaging and campaigns with vendor programs and incentivesDigital Marketing & Content DevelopmentManage and grow social media presence across platformsOversee website updates, SEO optimization, and content strategyCreate and manage content including blogs, newsletters, case studies, and campaignsDevelop marketing assets such as presentations, graphics, and videosEvents & Field MarketingPlan and execute webinars, virtual events, and in-person engagementsCoordinate participation in trade shows, conferences, and partner eventsDevelop promotional event strategies and manage executionSupport sales-driven events and on-demand campaignsSales Alignment & Lead ManagementWork closely with the sales team to align marketing efforts with revenue goalsSupport lead qualification, nurturing, and follow-up processesTrack and report on lead generation and pipeline contributionEnable sales with marketing materials and campaign insightsTeam Collaboration & ExecutionLead cross-functional collaboration with internal teams and external partnersManage multiple campaigns and priorities in a fast-paced environmentDrive execution while maintaining strategic oversightFacilitate meetings with stakeholders, vendors, and partnersQualificationsRequiredBachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)5+ years of experience in B2B marketing, preferably in technology or IT servicesStrong experience with digital marketing, campaign management, and lead generationProficiency with marketing tools (e.g., Mailchimp, CRM systems, marketing automation platforms)Experience managing social media and digital content strategiesStrong written and verbal communication skillsAbility to work independently in a remote environmentPreferredExperience working with technology vendors and partner marketing programsFamiliarity with SLED (K–12, higher education, government) marketsExperience with Adobe Creative Suite (Photoshop, Illustrator, etc.) and content creation toolsKnowledge of SEO, HTML, and website managementExperience supporting sales teams in a B2B environmentCore CompetenciesStrategic marketing planning and executionDemand generation and pipeline developmentPartner and vendor marketing collaborationDigital marketing and content strategyCampaign analytics and performance optimizationEvent planning and field marketingCross-functional leadership and communicationCreativity and brand developmentTime management in a fast-paced environmentCompensation & StructureCompetitive compensation based on experienceFlexible engagement options:Full-timePart-timeContractPerformance-based incentives tied to campaign success and lead generationFully remote work environmentOpportunity for growth into senior leadership rolesWhy Join GigaKOM?Established presence in California’s public sector and enterprise marketsStrong partnerships with leading technology manufacturers and vendorsOpportunity to build and lead marketing strategy from the ground upDirect impact on company growth and brand expansionCollaborative, fast-paced, and entrepreneurial environmentFlexible structure with long-term career growth opportunities