General PurposeManage the media to shelf planning and implementation of marketing and innovation strategies for a portfolio of brands / products under one category.Key Responsibilities / TasksAnalyze and interpret data (qualitative and quantitative) that will add value and positive direction to the various brand objectives.Design annual operating plan of marketing initiatives within set budgetary parameters.Develop Marketing Strategy and growth direction for assigned category / products.Develop category communication strategy, managing brand budget and partnering with relevant internal and external players in order to guarantee a flawless executionEnsure appropriate agency leadership and partner with them to execute consumer communication campaigns.Lead and manage projects for all category initiatives (marketing and innovation) through cross functional coordination.Lead the agencies to deliver brands and communication support ensuring brand values, vision, positioning, are adhered to.Manage A&M spending to be in line with plan through budgeting and monthly tracking.Manage overall category/brand profitability through clear pricing strategy and margin management techniquesPartner with commercial team and trade marketing to plan in-store merchandising and promotional activities.Set brand objectives for product, price, distribution and advertising/promotion for the various brands.Support monthly and annual demand planning process to achieve the category sales targetsResponsible for the Business Growth and Profit targets across the portfolio through the development and execution of the category marketing strategyExperience10-12 years’ experience in Marketing preferably FMCG