Marketing Manager

Shabana Group · Cairo, Egypt · Posted 2026-07-19

Lead, direct, and execute comprehensive marketing strategies to ensure sustainable company growth and strengthen brand position.Increase sales through integrated marketing campaigns across digital and field channels.Ensure message consistency across all platforms.Contribute to product and service development based on market needs and trends.Enhance communication between departments (sales, design, distribution, customer service) and external clients. Strategic MarketingPrepare and implement annual marketing plan.Analyze market trends and competitors.Define target customer segments.Set and monitor marketing budget & KPIs.Digital MarketingManage campaigns across social media, SEO, email.Analyze performance with Google Analytics, Meta Ads Manager.Manage website content and digital identity.Develop interactive campaigns to boost engagement.Field & Traditional MarketingManage exhibitions, seminars, events, and visits.Design printed materials (catalogs, brochures, billboards).Monitor loyalty programs and promotions.Team Management & CoordinationSupervise marketing, design, and coordination teams.Align marketing with sales objectives.Support sales team with tools and promotional offers.Conduct field visits and train team on modern tools.Analysis & ReportingPrepare monthly/quarterly reports.Measure ROI.Review past sales results.Recommend campaign adjustments.

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Skills mentioned in this role

Google AnalyticsMeta AdsSEO

Preparing for a Marketing role

  • Show work, not slogans: attach real campaigns, decks, or briefs you owned end-to-end.
  • For brand + trade marketing roles expect a case study or a written brief — plan for a take-home lasting a few hours.
  • Numbers you can defend beat numbers you cannot — cite reach, conversion, or spend efficiency only when you know how they were measured.

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