Marketing Specialist (B2B Growth + AI & Marketing Automation)

1) Client & Account OwnershipManage assigned client accounts: weekly WIPs, timelines, priorities, and stakeholder updatesTranslate strategy into clear weekly plans across channels and ensure on-time delivery2) B2B Growth Execution (Hands-on)Plan and execute SEO, content, LinkedIn, email, landing pages, webinars/events, and light paid supportBuild offers, messaging, and follow-up flows to improve MQL → SQL → meetings3) AI + Automation (Practical, Not “R&D”)Build/maintain simple automation workflows (forms → CRM → email sequences → reporting)Use AI to speed up production (copy variants, subject lines, LP copy) with QA + A/B testingMaintain a small prompt library + reusable templates for the team4) Tracking, Reporting, OptimizationOwn UTMs + GA4 basics, dashboards (Looker Studio/Sheets), and weekly performance insightsRun experiments (copy/offer/LP improvements) and document learnings5) Team Leadership (Juniors/Interns)Assign tasks, review deliverables, coach on quality, and enforce SOPs/checklistsEscalate risks early and keep execution consistent across the team Requirements3–6 years in B2B digital marketingStrong English writingComfortable with: GA4,AI Tools, LinkedIn (organic + basics), email tools, CRM basicsMarketing tools: HubSpot/Zoho/Bitrix24, MailerLite, Make/Zapier, WordPress/CMS, LinkedIn Campaign Manager/Google Ads basicsStrong client communication + meeting ownership + deadline disciplineSuccess Metrics (KPIs)MQL→SQL conversion, meeting/show rate, pipeline influenceCPL/CPA improvements (where paid is used)Landing page conversion rate + email performance liftTime-to-lead + reporting accuracy/consistency