Drive Product Strategies; Identify opportunities for product innovations.Determine the prices of the products to maintain the needed margin and go-to-market directionDevelop supporting plans to selective products to strengthen our foothold in the segment(s)Ensure that all the communication undertaken are under the correct brand platform and guidelinesGather market intelligence, analyze market trends, market shares, and competitive activities and propose actions to continue meeting our objectivesLiaise and work closely with other functions to ensure that tasks/projects are moving forward to avoid any impediments to the workflowIdentify new business opportunities in the Local/Export markets.Collaborate closely with the specification and sales teams to identify and engage with potential customers in the value chain.Strengthen relationships with existing customers through regular interactions and visits.Provide support for export sales efforts.Lead innovation projects from inception to launch, working collaboratively with cross-functional teams and Group Marketing.Manage and expand market share for existing products.Develop annual/quarterly plans to enhance our competitive position.Drive product launches and conduct related training sessions.Organize and oversee events such as exhibitions, conferences, seminars as needed.Take responsibility for creating and updating Local marketing materials, presentations, packaging designs, etc., in line with Export market requirements.Collaborate with the Marketing team for video creation, collateral development, and other marketing-related requirements.Implement digital and social media strategies in collaboration with the Marketing team.A customer-oriented approach with excellent networking and negotiation skills.Develop and execute the annual marketing plan for all the categories to accomplish the overall strategic objectivesManage the launches/activation/deactivation of products based on market assessment and evaluation 5 years of solid product management experience in the field of HA/HE.3+ years of experience in similar positionAt least 2 years in the field of HA/HEFluent in Arabic and English.Good communication and presentation skillsGood Business Development capabilityProven analytical skills and metrics-driven decision-makingDemonstrated capacity for developing and understanding strategyEnthusiastic, performance-driven, self-starter, and team playerAbility to explain business and technical requirements to all members of a teamSolid Strategic thinking skillsCreativityAttention to details