Company DescriptionRobert Bosch Egypt is a growing company of the Bosch Group located in Cairo, Egypt. We operate in the business divisions Automotive Aftermarket, Power Tools and Security Systems.At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other.Join in and feel the differenceJob DescriptionJob SummaryWe are seeking a dynamic and results-driven Marketing Specialist to plan, execute, and optimize both digital and traditional marketing initiatives. This role requires a creative thinker with strong analytical skills who can manage integrated campaigns across online platforms and offline channels to drive brand awareness, customer engagement, and revenue growth.1. Digital MarketingDevelop and implement digital marketing strategies across social media, email, website, and paid advertising channels.Create and oversee content for websites, blogs, newsletters, and social media accounts.Monitor campaign performance using analytics tools and provide data-driven insights.Coordinate with designers and content creators to ensure brand consistency.2. Traditional MarketingPlan and execute offline campaigns including print ads, brochures, flyers, .. etcCoordinate participation in trade shows, exhibitions, roadshows and corporate events.Develop promotional materials and liaise with vendors.Support in-store marketing initiatives and point-of-sale promotions.3. Campaign & Brand ManagementDevelop integrated marketing campaigns that combine online and offline efforts.Ensure consistent brand messaging across all channels.Track ROI and prepare performance reports for management. QualificationsQualificationsBachelor’s degree in Marketing, Business, Communications, or related field.2–5 years of experience in digital and traditional marketing.Preferably has graphic design skillsStrong understanding of SEO, SEM, social media marketing, and email marketing.Experience with offline marketing channels and event coordination.Excellent written and verbal communication skills.Strong organizational and project management abilities.