Marketing Specialist

Job DescriptionMeet with account to establish account scope and budget once per monthDevelop marketing campaigns for both traditional and digital mediaOversee each phase to ensure team meets deadlines set with the accountEvaluate marketing campaigns for effectivenessEnsuring account interactivity through daily stories within the area of interest for both business and personal perspective (an average of 14 per day )Market analysis to competitors, highlight the USP of his/her account and how to capitalize that against the competitor.Innovate in the content calendar to serve the account strategic plan aheadEnhance copywriting skills to provide a content for postingAssisting the creative team with the design of promotional materialMonitoring social media and company website metricsSuggesting new ways to promote company offerings and to reach consumersDeveloping and implementing marketing planPromoting brand awareness through marketing effortsSupporting the marketing team with marketing activities by demonstrating expertise in various areas including optimization, advertising, social media , direct marketing and event planningAssisting with the analyses of marketing data as, campaign results, conversion rates and online traffic in order to improve marketing strategies and campaignsDevelop and execute marketing initiatives to appeal to target audience using appropriate channels such as social media and traditional mediaDevelop means of measuring effectiveness of marketing and promotional campaigns, including advertising and communications strategiesAnalysing the effectiveness of digital strategies by tracking metrics such as conversion ratesWriting reports on digital advertising campaign performance on a monthly or weekly basisSetting media buying plan and strategyCoordinating with outside and external partners as agencies, art services, web designer, marketing, print houses and colleagues as necessaryCommunicating with clients about layout and designDeveloping social media content plans that are consistent with the company’s brand identityCreating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaignsManaging a high volume of daily social media postsCommunicating with social media followers, including responding to queries in a timely mannerDeveloping and managing social influencer programs and attending social influencer eventsUsing analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performancePreparing monthly reports on social media marketing effortsSuggesting recommendations to adjust the social media marketing strategy for optimal resultsStaying up to date on best practices and emerging trends in social mediaPerforming other duties when neededMeeting with the internal team to brainstorm and define the advertising strategy and requirements Job RequirementsBachelor’s degree in business administration, Marketing, or related field1–3 years in Marketing, account managementStrong communication and negotiation skillsRelationship-building and interpersonal skillsSales and business development mindsetProblem-solving and conflict resolutionTime management and organizational skills