Publicis Groupe Middle East · Cairo, Egypt · Posted 2026-07-06
Your key responsibility in this role will be to support the media division and wider media team with their day-to-day duties relating to developing strategic channel/media approaches that routinely impress and excite clients.About the RoleThe key role of a media executive is to shape and execute effective advertising campaigns for clients. Your job will be to identify, advise how to reach target audiences; prepare media plans; launch campaigns; create reports and evaluate campaign performance. A report back to the wider team and the client on the findings and recommendations.ResponsibilitiesAbility to understand the client(s) brief; ask relevant questions and plan media channels.Media plan, recommendations based on client(s) objectives.To create and manage MSG sheet and cooperate closely with the creative agency ensuring timely receipt of material and go live dates.To track digital campaigns and connect with the tech team to ensure proper implementation.To follow up with media and creative agency on proper implementation of campaigns.Manage campaign launches; which includes client(s) expectations management in case of any delays/challenges etc.To ensure booking by administration team is timely and accurate.To prepare client status reports in the format required by the client e.g. Monday.com.To prepare reports and optimization recommendations in required format.Supervision of invoicing process.QualificationsBachelor's degree in marketing or a related field - which means that the talent can join the team and start immediately putting together media plans; reports; optimization recommendations; MSGs - for online, offline media.Proven working experience of at least years in media planning (online, offline).Required SkillsIn-depth knowledge of advertising products; formats; channels and always up to date on any new products in market.Knowledge in the various Digital platforms (Programmatic, Display, Video, Social, Search).To develop post campaign reports, analysis for clients.Competitive monitoring, analysis.Preparing, presenting basic rationale for media plans and proposals.Feedback to develop self-awareness; strengths and address development area.Able to proactively raise issues to improve effective team working and collaboration.Able to communicate confidently in a clear, concise and articulate manner.Collaborates with stakeholders and embraces an inclusive based environment.Able to make valuable contributions to discussions and brainstorming sessions; providing insight and point of view.Able to build relationships quickly with others and engages personally with peers and clients.Treats others with respect; listens to other perspectives; especially when they are different from own.Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.Drives a culture of trust with peers, clients and all other stakeholders.Able to take ownership for actions and deals with consequences in a mature manner.Able to adjust performance based on experiences and feedback and showcases agility and flexibility.Displays openness to the ideas of others and leverages them when beneficial for the business.Showcases curiosity and open mindset towards new ways of doing things.Able to set high impact objectives and goes above and beyond to exceed performance.Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.Approaches situations and individuals with honesty, integrity and humbleness.Displays resilience and maintains drive and a positive outlook when faced with challenges.