Out of Home Lead

Job description: The Out-of-Home Sales Manager is accountable for driving the growth of Lipton Teas and Infusions across Egypt’s Out-of-Home (OOH) channel. The role oversees two distinct operating models: a direct sales model for Hot Tea Solutions and a distributor-led model serving hotels, restaurants, and cafés. This position is highly impactful and complex, requiring strong end-to-end ownership and a hands-on leadership approach. Success in the role depends on a strong on-ground presence, rigorous management of distributor performance, and the ability to influence teams managing multiple brands and competing priorities. The role leads market execution, strengthens brand visibility, and delivers sustainable, profitable growth. It combines strategic planning with day-to-day operational execution and requires sound judgment, cross-functional collaboration, and a results-oriented mindset. Key Responsibilities Lead the Out-of-Home channel strategy and execution across Egypt Drive revenue and volume growth through both direct and distributor-managed sales models Maintain a strong field presence through frequent market and customer visits Build, manage, and optimize distributor relationships to ensure performance delivery Influence and engage distributor sales teams to strengthen focus on Lipton products Develop and execute channel expansion and growth plans Track sales performance and implement corrective actions when required Ensure optimal product availability, visibility, and adherence to brand standards in-market Collaborate closely with sales teams to enhance execution effectiveness at all levels Deliver key performance targets, including sales, distribution, and market share Provide regular performance updates, insights, and business recommendations Stakeholder Management & Key Interfaces Reporting to: Head of Sales / Customer Development Lead Internal: Sales, Marketing, Supply Chain, Finance External: Distributors and their sales organizations across Egypt Field: Territory supervisors and frontline field teams Skills & Experience 5–7 years of progressive sales experience, ideally within FMCG or beverages Prior experience in Out-of-Home or foodservice channels is an advantage Strong expertise in distributor management and indirect sales models Demonstrated track record of delivering sales growth and managing performance Excellent communication, negotiation, and influencing skills Ability to operate effectively in a multi-brand, matrix environment Strong analytical capability with experience in sales reporting and insights generation Fluent in English and Arabic Bachelor’s degree in Business, Marketing, or a related discipline Who We Are Looking For A strong sense of ownership and accountability Results-driven and proactive, with a bias for action Exceptional communication and stakeholder influencing skills Comfortable working in the field and navigating complex operating environments Strong analytical, problem-solving, and decision-making capabilities Adaptable and resilient in a fast-paced, dynamic setting Proven ability to build trusted relationships with internal and external partners