This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.Our client is a marketing-focused organization supporting a portfolio of health and wellness brands. They specialize in executing performance-driven paid media strategies across multiple client accounts, combining data-driven decision-making with strong creative alignment. Operating in a collaborative, agency-style environment, they work closely with account managers, designers, and content teams to deliver measurable campaign results and continuous optimization.LocationFully Remote | 9 AM – 5 PM US Central TimeRole OverviewThe Paid Media Specialist will be responsible for executing and managing paid media campaigns across Google Ads and Facebook/Meta platforms. This is a hands-on role focused on campaign implementation, optimization, reporting, and supporting content initiatives, while collaborating closely with internal teams and participating in client communication.Key ResponsibilitiesPaid Media Campaign Management (Primary Focus)Manage approximately 20 paid media client accountsSet up, configure, and optimize Google Ads and Facebook/Meta campaignsCreate ad headlines and copy aligned with brand messaging and campaign goalsExecute bid management and budget allocation across campaignsMonitor performance and implement data-driven optimizationsPull and analyze campaign reports from ad platformsPresent performance insights and recommendations to account managers and clientsKeyword Research & StrategyConduct keyword research for paid media targeting across Google Ads and FacebookDifferentiate between paid media keyword strategies and SEO approachesCollaborate with account managers to implement strategic direction into campaign executionIdentify high-performing keywords and audience segmentsAd Creation & Asset ManagementWrite compelling ad copy and headlines based on brand guidelinesUse platform tools to incorporate creative assets into campaignsLeverage AI tools to support copywriting and creative developmentProvide feedback to designers on campaign asset requirementsPerformance Analysis & Budget RecommendationsIdentify underperforming campaigns and recommend optimizationsSuggest budget adjustments based on performance dataCommunicate campaign status, insights, and recommendations to stakeholdersSupport budget increase recommendations with data-backed justificationLight Content Creation (Secondary Focus)Create and schedule blog posts aligned with paid media campaignsEnsure alignment between paid media messaging and organic contentRepurpose ad messaging into long-form contentSuggest blog topics based on performance insights and audience behaviorWrite content that supports overall campaign strategyTeam CollaborationPartner with account managers on campaign strategy and executionCollaborate with designers on creative assets and campaign needsWork with organic content teams to ensure consistent messagingParticipate in client calls to present performance and insightsQualificationsExperience5–6 years of experience managing paid media campaigns on Google Ads and Facebook/Meta platformsProven experience managing multiple client accounts in an agency or similar environmentDemonstrated experience managing budgets of at least $2,000/month per account or $40,000/month in total ad spendExperience with lead generation campaigns and/or driving foot traffic to physical locationsSkillsStrong expertise in campaign setup, audience targeting, and performance optimization across paid media platformsExcellent copywriting skills for ad headlines and campaign messagingProficiency in keyword research and audience targeting strategies for paid mediaStrong analytical and data interpretation abilities to drive optimization decisionsClear and effective communication skills, with the ability to present insights to clients and internal teamsAbility to manage multiple campaigns simultaneously with strong attention to detail and organizationStrong problem-solving and strategic thinking capabilitiesCollaborative mindset with the ability to work cross-functionally with account managers, designers, and content teamsAdaptability to work across multiple client types and industries in a fast-paced environmentOpportunityThis role offers the opportunity to work across a diverse portfolio of health and wellness brands while owning campaign execution and performance. You will collaborate with cross-functional teams, contribute to both paid and organic strategies, and play a key role in delivering data-driven results in a dynamic, client-facing environment.Application Process:To be considered for this role these steps need to be followed:Fill in the application formRecord a video showcasing your skill sets