Job Discerption: - Develop and implement comprehensive growth marketing strategies for VAS subscription products. - Analyze market trends, customer behavior, and competitor activities to identify growth opportunities. - Create and execute customer acquisition campaigns to drive subscription sign-ups. - Implement retention strategies to reduce churn and increase customer lifetime value. - Utilize analytics tools to track and analyze key performance indicators (KPIs). - Make data-driven decisions to optimize marketing campaigns and improve overall performance. - Collaborate with product, design, and content teams to ensure cohesive and effective marketing campaigns. - Work closely with sales teams to align marketing efforts with revenue goals. - Conduct A/B testing and other experiments to optimize marketing channels and messaging. - Continuously iterate on strategies based on performance data and industry best practices. - Manage marketing budgets effectively to achieve maximum ROI/GM. - Provide regular reporting on budget utilization and performance metrics. - Collaborate with content creators to develop compelling and engaging marketing materials. - Ensure consistency of messaging across all customer touchpoints. Bachelor’s degree in business administration, marketing or any related field. - 2-3 years of experience as a senior Performance and growth marketing role, preferably within the technology or subscription services industry. - Demonstrated success in driving Performance and Growth for VAS subscription products. - Strong analytical skills with the ability to interpret data and translate it into actionable insights. - Ability to think strategically and develop innovative marketing approaches to achieve business objectives. - Excellent collaboration and communication skills to work effectively with cross-functional teams. - Track record of achieving and exceeding key performance indicators and business goals. - Google Ads certification is preferred. - Knowledge of VAS-oriented marketing agencies around the MEA region is highly preferred.